Klout, Social Mention and all those monitoring your influence sites gives others an idea of what kind of topics you share and what you are influential about. It also acts as a referral/recommendation service and helps people to find you (or your business) online.
Measuring (and knowing) your online influence can be vital for brands. Generating, monitoring and engaging brands is ultimately what social media is all about.
'Understanding how your company interacts with its online community, and
knowing which tools are effective in the ultra-specific world of the
Internet, is crucial for driving your brand's overall success' Dave Smith - How to Measure Your Brand's Online Influence
Remember the more effort you put into the social media marketing, whether you are an entrepreneur, or you work from home, or run a small business, or work for a non profit or work for a huge company - there are resources, content, blogs, guides, eBooks, marketing tips, tools and ideas to help you use social media daily and incorporate social media with traditional media, marketing and advertising.
How about a fun exercise, find out what you Facebook or Tweet about the most and then share?
Find what words you use the most, what do you like the most and what do you share the most - you'd be surprised, I certainly was - I use the words like and love the most!
Here's mine! Social Status
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