I’d like to draw
attention to Bay Medical Australia and their use of social media
to build their awareness and profile online.
Their
Facebook page focuses on fun content as well as marketing their
products.
They have made great use of unusual images and medical facts which they have
found on the net, making their Facebook page an enjoyable page to visit.
They have
made great use of National Days and used Lemonade Day to feature a lemon scrub
driving attention towards the scrubs they sell and the people who will purchase
their products.
They engage
with their fans by encouraging making up captions for images and make great use of humour.
They also
spend a lot of time featuring links to trending news items and use information
well for their content and focus on light hearted and informative content to
drive their brand.
On Twitter @BayMedAustralia connects with
people in their industry, makes great use of links to images and unusual quirky
content such as medical facts and images and they actively respond to ReTweets
or mentions and use hashtags to drive
their products.
My favourite
is their Pinterest account where they actively link (or pin) a broad mix of
content highlighting medical and fun facts, information, humour and share fun things that they have found.
So why am I
highlighting this brand? It is clear that Bay Medical Australia has a target
market of nurses, vets, doctors and other medical personnel who purchase their
products yet also need some light-hearted humour relating to their industry.
Instead of
focusing on their products alone on each platform, Bay Medical Australia has
broadened their content to include, facts, tips, images and humour to build a
relationship with their fans, followers and other pinners.
By making
their platforms interesting and focusing on the medical industry; they have
proven that social media can be very beneficial when used as part of their advertising
and marketing. The important thing is that they enjoy using social media and
connecting with people and this shows!
Bay Medical
Australia supplies scrubs to Offspring and Bondi Vet and throughout the month
of September for every Teal scrub sold a donation
will be given to Ovarian Cancer Australia. have a look at their range of scrubs and Workwear - http://www.baymedical.com.au/scrubs-and-workwear
Social Media
can be part of your marketing package. It can be used to highlight your
business, promote your products and reach a wider range of people. I happily
follow Bay Medical Australia on each platform and they have inspired some of my
own social media content.
Don’t worry
about whether you can do social media *well; just start interacting and have
fun. It really shows and it makes for a very pleasant and interactive relationship
with a business.
*However, be aware of
social media etiquette and practices as well as using each platform wisely.
Make use of linking to others, cite original sources and adhere to each
platform (or network’s) terms and conditions.
