5 Social Media Headlines which Grabbed My Attention

Social Media evolves and changes constantly. It's so hard to keep up to date on the latest trends and happenings world wide on social media.


So here's the latest information which grabbed my attention:

1. Twitter will be rolling out ads for small businesses -in USA http://blog.twitter.com/2012/02/coming-soon-twitter-advertising-for.html

2. Facebook is going to be releasing timeline for Facebook business pages - http://adage.com/article/digital/facebook-release-timeline-brands-month/232760/

3. Men are from Foursquare and women are from Facebook!
The research covers users in the UK, France,Germany, Spain, Portugal, Belgium and the Netherlands -http://www.slideshare.net/PNLondon/men-are-from-foursquare-women-are-from-facebook

4.  Social Media Studies, mainly looking at US brands - http://mygoodbuzz.blogspot.com.au/2012/02/coca-cola-is-hosting-hangout-on-google.html

5. Australia's top Facebook pages - http://wearesocial.com.au/blog/2012/02/09/facebook-brands-australia-infographic/ 

For more up to date info, lessons, case studies, changes and trends read:

 - Social Media Examiner - http://www.socialmediaexaminer.com/

 - Mashable - http://mashable.com/

source: http://chelseanewton.blogspot.com.au/2011/05/thursday-news-day-social-media.html

The Top Twenty Social Media Blogs Finalists

2012 is the 3rd year for Social Media Examiner to pick up 10 social media blogs among all nominations. The top 10 blogs will be announced in its newsletter and also on their blog. 

Here are the 20 finalists with a brief introduction (in alphabetical order) - written by Kate - thanks to http://evanhugh.com/2012/01/22/the-top-10-social-media-blogs-in-2012/

1. Bundle Post: It is founded by Robert M. Caruso with passion in tech and social media. It takes the first step to automate and schedule the social media contents in one place.
2. Digital Brand Marketing Education: It holds continuing learning philosophy to educate empowered professionals in using digital to brand and market their businesses.
3. Heidi Cohen: She brings you into the world of digital and direct marketing through her established experiences so that readers can easily apply to their current social situation.
4. Hubze: Social media marketers and lovers share how to start the social media engine to engage with customers and manage social media accounts like an elite.
5. inBlurbs: It shows you how to get found on the Internet and convert the traffic into physical customers to bring up your own brand and prospects.
6. Inbound Marketing Spot: It belongs to Trust eMedia and provides inbound marketing strategies to build a loyal social media community to support brands and businesses.
7. Jeff Korhan: He is an inspiring speaker who can help and present the closer connection between social media and small businesses to grow through Internet and social media.
8. Jeff Bullas: The blog, which is being ranked #87 in AdAge Power 150, offers public some useful hints and advices on how to make advantage of social media tools.
9. Likeable Media: It purposes on leveraging social media to build up marketing castle that supports brand, value and services.
10. Marketing Tech blog: There are media marketing experts to analysis the current development and provide technology and marketing tips for social marketers.
11. Media First: A blog from a public relations agency to help clients to win new market share and grow revenues and profits with unique marketing tactics.
12. Media Tapper: The purpose is to discuss day-to-day developments in the social and online media world and share the piece of information globally.
13. My Social Agency: Provide a series of expert advices and solutions in social media management to keep in touch with the current racing world pace.
14. Pushing Social: It tells you to do what to publicize and market around through Stanford Smith’s words. He is an online marketing strategist who loves amplifying social tools.
15. Sales Lion: Read “Why Subscribe” in its site and realize that it is an experience sharing and writing to help people who are involved in sales hardcore and marketing mistakes.
16. Social Mouths: “I help people be successful online” brings readers to meet Francisco Rosales who determines to help every potential reader creating their brand and expertise.
17. Social Strand Media: Provide marketing solutions, from social media to marketing campaigns, at free consultation to accelerate your brand beyond the borders.
18. Spiderworking: Teaching small to medium business how to promote brand and drag online traffic using social media, Amamda Webb shares her knowledge after her first business, Feelgood Organic Hampers.
19. Splash Media: Contains opinion and analysis from a group of social media, marketing and video professionals. Specifically tailor solution and monitor progress for their clients.
20. ViralBlog: Ranked #71 in the AdAge Power 150 as well as collects the daily viral and social media cases over the global, in order to inspire people and create the best social strategies.

All these blogs provide businesses up to date  information regarding social media, case studies, success stories and great marketing tips.

I love reading  weekly mashups from We are Social  - http://wearesocial.net/blog/2012/01/we-are-socials-monday-mashup-103/ and Jeffrey Thomas's weekly EdTech Resources Treasure Chest - http://jeffthomastech.com/blog/?p=11829

Alltop covers news from everywhere about social media - http://social-media.alltop.com/ - so this is another great resource to use, share and provide you with inspiration to write your own blog posts, Tweets and updates.

Social Media keeps growing, so it means we have to keep learning! So there has to be a lot reading, reviewing, researching and staying up to date.

7 ways to prevent Social Media Fails

There are many ways that a campaign, account, video, update, link, article, post, advert, small business or company can experience a social media #fail online.

Here are 7 approaches to help you and hopefully prevent your brand or business from experiencing a social media fail:

1. Social Media should be considered holistic. 

When setting up accounts/profiles, your social media should be consistent and in alignment with your business/company's policies and practices. 

Social media combines advertising, marketing, PR, writing, customer service and communications - approaching social media hoistically will be extremely rewarding.

2. Develop a 3/4 month social media marketing plan, this can be amended and adjusted accordingly. A plan throughout the year will help to set up your smm (social media marketing) strategy:

 -what is your message?

-what is your aim?

-who is your target market?

-what are your strategies?

-how much are you planning to spend on marketing and advertising (month by month)?

-which social media accounts and platforms you are going to use for your business and why?

-who is responsible for each account? 

-are you going to have an employee schedule?

-how will you monitor each account (or who)?

-what to focus on each month?

-do you have tech support?

-are you going to outsource,writers, designers, PR companies

I signed up for free and received marketing templates from VATrainingOnline, to start planning for 2012 - they are free, colourful and easy to use and share.

3. Every person, business and company should have a social media policy in place. The Department of Justice, Victoria has designed a policy and a video for their employees. 

A policy defines your code of conduct, your business practices, your responsibilities. 

You can protect your business and brand. 

Here is a free policy template that you can use to develop one of your own. 

Ideally, employees should read and sign the policy before using social media which represents their workplaces.

4. PR issues need to be discussed. 

Whether you hire a PR agency or you look at PR practices, knowing how to handle any crisis, having a crisis policy into place and knowing exactly how to act and deal with  a 'failure' will be extremely beneficial. 

Here are 10 steps to help recover from a 'fail'. 

Ogilvy has set up a slideshare on crisis management - don't overreact see a crisis as an opportunity.

5. Customer service, responding and monitoring is an essential part of social media. 

In fact, I think that customer service and social media go hand in hand.
People often use social media accounts to complain publicly and expect teams to handle them quickly and well. 

Most businesses/corporations need to align their customer service teams in the same way they handle email, telephone and written complaints and customer service training on social media should be an essential part of business practices.

Address the following:

Who will be handling enquiries and complaints?

What action will you take over weekends? 

Have you set up a feedback email or a number for complaints?

Have you set up alerts and notifications, so you can handle customer feedback in a reasonable time?

Here are 9 top brands who are embracing social customer care

Here are 26 tips to add and implement customer service as part of your social media strategy.

6. Look at and learn from #fails online.
Read up about social media fails and take the oppurtunity to learn from them to:
Listen to people online.

Set up alerts and notifications.
Monitor your accounts.
Track your brand and business online.
Respond to questions, feedback, complaints and enquiries (within reason).
Understand the terms and conditions of each social media account.

7. Consider research as an essential part of your social media.

Read blogs, forums, reviews and if you can, thank people for their positivity (via email).

Build advocates around your business and your brand. 

Take time to read about your industry and be aware of what is happening in your industry, this will benefit your content, your understanding, your expertise and ensure that you know exactly what is happening day by day online.
Set up RSS feeds, read articles and blog posts.
Track your industry and watch what is happening on Twitter.