Social media, social networks, marketing, networking which all generally mean the same thing ... finding and using tools to expose your brand or business.
It is amazing what any form of marketing can do for business. It also depends on your budget and how much time you are willing to give.
Advertising campaigns and marketing strategies are a great start but social media and networking are about following up and making necessary contacts and learning how to make your brand or business or yourself accessible.
I am looking at Save Your Sensible as an excellent and fun way of branding something really ordinary in the most unusual way. Then making it accessible to the public via their site and Facebook.
It's also extremely memorable.
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