As a trainer, I have to learn something new every day. Social Media is constantly evolving, even Blogger has just changed its entire interface and set up some basic mobile messaging blog options.
The people I teach, learn the value of social learning, social skills, social etiquette and social communication - I encourage you all to keep learning, to find information and to read as much as you can about your industry, your clients, your customers in order to really communicate and engage with them.
Although I do encourage you to do general searches, I'd like you to dig deeper.
Attend free webinars (if time and money is a problem) - webinars will give you helpful insights, guidance, an introduction to something new and how tos.
If you can take a course, from 12 weeks, to a weekend, part time or full time for a few years, workplaces generally encourage their staff to further their skills and increase their training. Speak to your employers about improving your skills - if you're an entrepreneur - there are some great evening courses, weekend options and I recently found a 12 minute marketing course which I love the sound of.
Take advantage of slideshare, people are constantly uploading informative slides. slideshare is an excellent place to put up your slides (regarding your thoughts, business practices) where you can view and share information while finding excellent content.
Search blogs, they are often personal accounts or journals and can give you great insight into any subject.
People who blog are experts themselves, they are sharing their day to day knowledge, thoughts and experiences with you. People are renovating, building houses, starting businesses, studying, travelling, dreaming, having babies, recovering from illnesses and business blogs (often) keep you very informed.
Keep searching Facebook, Twitter, LinkedIn,YouTube for advice, questions, reviews, data, statistics, information, answers ... anything which will help you learn.
Have a look at all the conferences, or webinars, Tweetups, mashups available (the easiest way to find them are on Twitter), they are often after hours and this is a great way to meet people offline.
Social Media has changed how we interact. We are no longer working standard business hours, 5 days a week. We have to schedule Tweets/Updates/Posts, monitor accounts on weekends and be online when our clients and customers are online ... you need to work out when best suits you and how.
Never stop learning. It's one of the most important things I have learnt on my social media journey.
