Make time to integrate and update

http://ezinearticles.com/?Why-You-Should-Integrate-Your-Email-and-Social-Media-Marketing&id=5965150 – Integrate your email and social media marketing, keeps you on track and reaches all your clients, customers and potential clients/customers.


A way to do this is via articles or newsletters updates or news via email and then linking readers to blog posts, Facebook, Twitter etc.


Then can even be a click on option to Like Facebook, comment on blog posts and subscribe to newsletters. Another option is surveys/polls especially if you are selling a service.


If it is community based, link to an event or happening within the next few months.


Ask people what they want to hear about. Do they want updates, events, education, news? Do they want to attend workshops? Do they want prizes such as cards, books, information packs on websites or social media? Ask questions, ask what they think, follow up with a question ... encourage communication.


Another option is to send important information and updates regarding websites or events happening in your industry which you are not directly involved with but which you would recommend.


All kinds of information can be used for updates and blog posts. The more you say, the more content you give out, the more you engage and communicate with your customers and clients via email marketing, social media, education, updates, news, content, other links and recommendations, the more you will drive users to your blog and sites.

Try to update as frequently as you can. Make social media a part of your marketing strategy and use tools to your advantage. Ensure you have relevant content and link to your social media sites, your website upcoming events or sites and information you have come across.

Now is the time to communicate and engage and build your social media and make it part of your business.

What are your key words?

Go to http://www.wordle.net and find out your key words and what words you use for your business, marketing and communication with others. You can even put the words on your website or blog to remind yourself of what you are doing and can do more of and allow others to see what you do.

Read and learn

The one thing I recommend to people who want to understand social media and use it for their business, is that they MUST read.

Find blogs, technology information, articles and people in your industry and read what people are doing and saying online.

This will give you inspiration and can teach you how to use social media for yourself.

Follow your instincts. Remember you will be writing about, talking about, writing blog posts and updates about your own business - so read up and then decide upon the best social media practices for your self.

Here are a few articles which have caught my eye and should be of help to you:

Brief thoughts about social media for business -

http://www.socialmediadelivered.com/2010/05/11/brief-thoughts-about-social-media-for-small-businesses/

7 effective marketing tips for Twitter - http://www.twitip.com/7-tips-for-effective-marketing-with-twitter/

What is social media and how to use it for your business - http://ezinearticles.com/?What-Is-Social-Media-and-How-to-Use-It-for-Your-Online-Business?&id=5597819

Social media isn't (just) a popularity contest - http://socialmediatoday.com/thepaulsutton/249962/social-media-isnt-just-popularity-contest?utm_source=feedburner&utm_medium=feed&utm_campaign=Social+Media+Today+(all+posts)

Common keywords are community, learn, monitor, build online and engage.

Find people in business who have common interests. Build your business and brand by really engaging with others.

And read as much as you can about online marketing, online marketing tools and the latest technology because I agree it's not just having random conversations with random people online, social media can show revenue, growth and community.

January

January is the time to plan events and the marketing for the next 6 months.

What events are you interested in attending this year?

Do you want to met other marketers and networkers? Or pursue some of your interests to meet like minded people to benefit/market/promote your business in a social setting and possibly get some ideas. 

Try Eventbrite or stickytickets. You can attend events or even host your own event and share events on social media sites. 

Ignite Sydney will be held on the 10th February. If you would like to present a topic, they are calling for topic submission.

Last years' topics included shopping, technology, project management, science, life, hacking and improvisation as well giving attendees and presenters an excellent opportunity to network.

Social Media is all about integrating social media strategies and using them alongside traditional marketing to build your business, brand and online presence.

This year is all about building a community, writing content and using marketing tools and strategies both on and offline to benefit your business.

Goodbye 2010

Thank you for your support over 2010.

I am still open over the holiday period, so if you would like social media advice and assistance, please contact me.

January is a good time to start planning events, launches, workshops and activities for the next 6 months, so if you need business advice and assistance over the quieter period please get in touch and I am  happy to set up social media and assist with attending networking events and moving your business forward over the next 6 months in 2011.

Take the time to enjoy your holidays and to bring in the year ahead. Social Status will be holding workshops and attending networking events, to better advise you, so stay tuned.

Taking advantage ...

It's nearly the end of the year!



Soon it will be holidays, Christmas, New Year's, school holidays and no doubt work and businesses will slow down (and close for a few weeks!).


So, now is the chance to do an event, do some marketing and promoting and do something that will carry your business over the December/January lull.


Over the next few weeks in November, do something, a small end of the year thing, a Christmas event, a function and carry on marketing the business.


This is a great time to network.


Join http://www.meetup.com/ and find some business/ Christmas networking events you can attend over the next two months. Get yourself invited to functions, art exhibitions, dinners, after work drinks with meetups and businesses in your industry and say yes to a few dos over the next two months or so.


It's all about networking over the quiet period.


Even if this is a quieter time of the year and things are slowing down, you want to be thought of when business picks up again.


So do a small event or function or end of the year, something to promotyour industry, small busness or workplace. Make some more business cads and take advantage of the social scene, the Christmas events, drinks and parties which you can attend.


You never know who you will meet now, who can benefit you next year.


And don't think of it as a quiet period, put together some marketing strategies and come up with some events, launches and ideas for February next year. Start preparing now; this quiet period will give you the chance to think, to assess the past year and come up with something and get ready for the next year.

There are hundreds of meetups to choose from and dozens of marketing, small business and networking opportunities.


This is a great time of the year to take advantage and tackle the marketing/promoting and networking side of your business.

Love this!

When I attend marketing/networking functions now people are starting to give their email addresses for people to find them on Facebook or give their names to follow them on Twitter.

Marketing, media and the way we communicate (and want friends/fans/ followers - for our brands and businesses) means that we have an opportunity to reach more and more people.

But we still have to communicate with people, answer them, inspire them, and communicate with them rather than having thousands of fans/friends/followers and nothing else, no real conversations or communication.

Madam and Eve is an incredible site which has been going for years, poking fun of the news and South Africa. They're on Facebook of course, and receive a lot of feedback and comments on their daily cartoon.