Thursday, March 15, 2012

Social Media Optimisation

SMO is using links, fantastic content and sharing on different accounts to drive visitors to your blog/website.

Now don't get confused between SMO and engagement. SMO is making sure that your content is seen, by using tags, labels and keywords, writing excellent headlines, sharing on other accounts, linking to other accounts and communicating online.

Engagement is sharing with your fans and followers and building an online community. The more interaction you have with a community (whether it's comments on the blogs, likes and shares on Facebook, ReTweets and chats on Twitter) the more likely that your SMO will naturally increase.

One of the keys to understanding how SMO works for you is listening to your audience. You can ascertain when people are liking/commenting/sharing/asking questions. Once you have viewed Google Analytics, Blogger stats, statcounter.com and other social media listening tools online - here are a few which will explain how and when to listen - http://janetfouts.com/listen/ - you will know your audience, which posts they are clicking on and what kind of content they are responding to.





Now SEO - Search Engine Optimisation is sightly different from SMO. SEO works on backlinks, incoming links and ensuring that your website is found on searches. One way to do this is to find and work with relevant links, list your website in online directories and get other websites to link back to you. The more links you have the higher you will rank in searches. And if the links are trusted links (leading to sites which people trust, recommend and refer) the better this is for your website. Don't worry - the SEO superhero SEOman explains this is a really basic way - http://www.redevolution.com/seo-explained/

According to Active Warrior in an online discussion - here are the differences you should be concentrating on:

Link Building:
SEO – Inbound links are a large determining factor in rankings.
SMO – Links are a result of success, which means that SEO benefits from good SMO.
Page Elements:
SEO – Title tags, headers, image title, bold text and use of keywords are all influential on search engine rankings.
SMO – Coding and tags are not so important, while visual attention grabbers make a bigger impact.

Titles:
SEO – The title tag of a page tells the search engines what a page is about and carries a lot of weight in the rankings.
SMO – Titles and headlines are extremely important for grabbing attention and getting users to click-through.
Speak to an SEO consultant - he/she will know the best way to implement SEO.
  
Here are 15 steps you can take to increase your SMO:
1) Use share buttons
2) Enable YouTube videos - to be embedded or mobile so people can share them
3) Enable your blogs to be mobile; so they are easy to read and share when you're out and about
4) Tweet this, Pin This, Facebook like, Google1 - these buttons are gold, place them prominently on your site and blog
5) Use links, share links with others, put a link list on your blog
6) List your blog and website in free online directories
7) Answer questions on LinkedIn or Quora
8) Join online discussions
9) Comment on blogs - with a link back to your blog or website 
10) Take part in community activities online (MeetUps, chats, discussions, blogging events etc)
11) Communicate; update, post , Tweet everyday if you can and concentrate on fresh, unique blog posts
12) Mix and Match your content - use videos, quotes, eBooks, resources, guides, images, tips, tools, questions etc - enlighten and entertain your audience and focus on your brand
13) Share sites, resources, ideas, posts, Tweets, updates, videos,  etc.
14) Listen to your fans and followers; answer questions, provide social service and monitor all your accounts
15) Be genuine, don't focus on SMO as a rule; concentrate on engaging with others, building a community, enjoying social media and the clicks should come!

source: http://www.webmarketingagency.com.au/what-is-social-media-optimisation/

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