Monday, March 26, 2012

The Five Hats of Social Media

Edward de Bono’s six thinking hats are used to help people be more productive, focused, and mindfully involved

So here are the Five Hats of Social Media:

1. Public Relations Hat (PR Hat) – This hat will help you deal with any mishaps, issues or crises – so be prepared by setting up a crisis management strategy -
(Red is for energy, war, danger, strength, power, determination as well as for feelings, hunches and intuition)

2. Content Hat – for creating,  finding, editing, sourcing, researching and generating content – this is very similar to the thinking cap – so this hat will help you when you need to write, strategise, think, and plan – Set up a content/editorial calendar to help with this - 
(Orange is for enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation).
3. Customer service hat – This hat will help with all the customer service inquiries, queries and services needed - here's an eBook on social media and customer service from Brandwatch- 
(Blue is for trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven as well as aiding the thinking process.)
4. Advertising/Marketing Hat – This hat will help you promote, advertise and market your brand - Social Media/New Media still requires old/traditional media methods to reach your fans/followers/customers.  (TV ads, print ads, leaflets, flyers, mail drops, radio advertising, guerilla marketing, email marketing, launches, events, videos, campaigns etc.)
Focus on which method is appropriate for your business, test out different forms of media, use email marketing and reach a wider range of people. 
(Purple is associated with wisdom, dignity, independence, creativity, mystery, and magic.)
5. Communications Hat – This hat can be used for communicating, sharing information, building relationships, informing and exchanging information. This is the best hat for engaging with customers/fans and followers.
 (Green is for growth, harmony, freshness, fertility as well as possibilities, alternatives, and new ideas)
You will find that most days; you are required to do all the tasks above. By putting on a different hat; you will be able to focus and concentrate on each task.
Social Media is best when it is holistic, which means combining a whole range of skills, experiences and services when you work. Use each hat; to grow and develop your skills in each area.
By using different hats and by focusing on each task when needed; you will be providing a better relationship to your customers/fans/followers and focus on what is necessary and needed to get the job done.

 I used this website for an explanation of colours and what they represent  -

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