Have a look at the best and worst social media marketing examples of the year.
From TV marketing to Skittles (people are not sure if this was a fail or success) from creating cancer awareness to people misusing Dominos on YouTube and Facebook, companies now have a possibly better and more challenging way to market to people in every country.
But brands can fail and companies can fail. Airlines seem to have a greater chance of failing when it comes to flight cancellations, not letting babies on planes and not providing alternate flights or temporary accommodation. When people are upset or angry they tend to Tweet about it on mobile phones.
Companies are learning that even if they are not using social media it doesn't mean that people are not talking about them on social media. This becomes apparent when businesses or brands come onto social media sites promising giveaways or prizes or claiming to be very aware of customers and listening to customers and then failing to do so.
Ikea used Facebook to market a new store. The first person to click on the item won said item. This was an innovative and cheap way to market a brand. They got hundreds of followers and people won new products.
There are so many ways a business or brand can fail; people talk. And if they have a negative experience, customer service or purchasing experience, they will certainly tell everyone about it.
but businesses and companies are succeeding by listening to customer's and dealing with their complaints. And it seems to be working.
I follow publishing houses on Twitter, I answer questions and I have won several books this year. The publishing houses who give away prizes are gaining publishers.
People talk. Let them talk about your business and brand. And get involved with your customers, readers, shoppers, moms and teens. They're doing the talking and buying.
Wednesday, December 30, 2009
Tuesday, November 17, 2009
Our Big Kitchen
Now here's a business/ charity I believe in.
Kitchens have always been a place of gathering where people come together and cook, or learn to cook while contributing towards their community and building friendships.
A friend of mine introduced me to Our Big Kitchen a few months ago and I am now doing their social media marketing for them
Our Big Kitchen is Kosher and is going to be Halal as well. They cook for the community and want their kitchen to be used by caterers, for children's parties and for all kinds of other incentives like supporting needs in a crisis (packing and distributing food) and assisting with making and cooking food for the hungry and homeless.
Here is their Twitter account
and their Facebook page
and their blog
If you want to get involved, please contact them.
Kitchens have always been a place of gathering where people come together and cook, or learn to cook while contributing towards their community and building friendships.
A friend of mine introduced me to Our Big Kitchen a few months ago and I am now doing their social media marketing for them
Our Big Kitchen is Kosher and is going to be Halal as well. They cook for the community and want their kitchen to be used by caterers, for children's parties and for all kinds of other incentives like supporting needs in a crisis (packing and distributing food) and assisting with making and cooking food for the hungry and homeless.
Here is their Twitter account
and their Facebook page
and their blog
If you want to get involved, please contact them.
Friday, October 9, 2009
Social networking and marketing
I can teach you how to:
- research, write and deliver content across thousands of social media sites such as Facebook, MySpace, LinkedIn and Twitter.
- start a blog or add a blog to an existing website.
- start sharing information and networking both socially and online.
- find relevant groups, meetings and functions you can attend. And ways to deliver your company and tell people about what products and services you offer.
- create a page, group and link on a range of social networking sites which works for you and your business.
- write about your company and give you a profile.
- balance marketing and business so you are constantly in the know.
- find influentials in your industry.
Please click here to contact me so I can get you started!
Friday, September 18, 2009
Be aware of wonder ...
Be curious.
Be open to others.
Ask questions.
Learn something new.
Follow innovative and interesting people.
If someone asks you a question or contacts you, try to respond and answer.
If you know the answer, give it.
Build relationships online.
If you learn something new share it.
If you can give advice for someone in business, do it.
If you have an event, launch ... announce it.
If you're in business, examine what type of marketing would be good for you.
Open a Twitter account, start a Facebook page, promote and market, write a blog.
Do email campaigns, write a newsletter, find out what people want and need from your business.
Then be open and available to do it.
Be genuine.
That's the basis of social networking and marketing.
Be aware of wonder ...
Be open to others.
Ask questions.
Learn something new.
Follow innovative and interesting people.
If someone asks you a question or contacts you, try to respond and answer.
If you know the answer, give it.
Build relationships online.
If you learn something new share it.
If you can give advice for someone in business, do it.
If you have an event, launch ... announce it.
If you're in business, examine what type of marketing would be good for you.
Open a Twitter account, start a Facebook page, promote and market, write a blog.
Do email campaigns, write a newsletter, find out what people want and need from your business.
Then be open and available to do it.
Be genuine.
That's the basis of social networking and marketing.
Be aware of wonder ...
Tuesday, September 15, 2009
Great charities
Here is a list of charities that the Humane Charities list put together which they believe that if you are looking at supporting a charity and working to a more humane future, start by maybe supporting one of these or attending an event or function.
http://www.users.bigpond.com/kierbult/index.htm
It seems like the world is in global recession. And people are looking at their needs. This has been a time for me at looking at what i believe and support and which charities in Australia, I would like to give more too.
I also love:
ChildFund Australia
Diabetes Australia
Sydney Children's Hospital - Randwick
And try to find charity events and fundraisers in Sydney to attend and support.
http://sydney.jollypeople.com/
http://dogreatgood.com/
http://www.users.bigpond.com/kierbult/index.htm
It seems like the world is in global recession. And people are looking at their needs. This has been a time for me at looking at what i believe and support and which charities in Australia, I would like to give more too.
I also love:
ChildFund Australia
Diabetes Australia
Sydney Children's Hospital - Randwick
And try to find charity events and fundraisers in Sydney to attend and support.
http://sydney.jollypeople.com/
http://dogreatgood.com/
Wednesday, September 9, 2009
Social Media Marketing and companies who are doing it
This is Peter Kim’s list of social media marketing examples, started in 2008, he keeps updating it - http://www.beingpeterkim.com/2008/09/ive-been-thinki.html
Total brands: 324
Examples of companies using and being used by social media marketing:
3 Italia. Social networks: Facebook Business and La3 DVB-H groups.80
Abbott Labs. Social networks: Facebook Labs Are Vital scholarship contest.45
Absolut Vodka:
Online video: ABSOLUTworld.20
Social networks: Top Bartender page on Facebook.56
Accenture:
Blogging: Nine corporate blogs.19
Podcasting: Five corporate podcasts.
Social networks: Borderless Workplace.3
Accuquote:
Blogging: Life Insurance blog.19
Podcasting: Life Insurance podcast.
Acura:
Social networks: Facebook Acura TSX Connect fan page.
Widgets: Acura RDX Traffic on Yahoo.
Acuvue. Social networks: Facebook "Wink" application.3
Addison Avenue. Crowdsourcing: Suggestion box.73
Adidas. Social networks: adidas soccer on myspace; 70% of ROI driven by pass-along, aka "never-ending friending."
Adobe:
Blogging: Many individual and product blogs (directory)113
Tagging: Delicious account used to bookmark primarily tutorials.2
Airplay. Social networks: Baseball Gameday Challenge Facebook application.56
Alltop:98
Content aggregation: By topic.
Online video: Alltop tutorial on YouTube.
Widgets: The Alltop widget.
Amazon:
Social networks: Shelfari.70
Blogging: Web Services blog.19
AMC's Mad Men. Microblogging: Fake Twitter accounts.
American Express. Blogging: OPEN Forum.67
American Legacy Foundation. Social Networks: MySpace, Bebo, hi5, xanga, Facebook, and Ning pages.94
American Red Cross. Blogging: Red Cross Chat.19
Animal Planet. Widgets: Killer Clips widget on Yahoo.
Annie's Homegrown. Blogging: Bernie's Blog (offline).4
AOL. Blogging: Vincent Ferrari tries to cancel his account.1
Apple:
Blogging: iPod's dirty little secret.1
Social networks: Apple Students group on Facebook.
ArcelorMittal:
Blogging: the inside story.113
Virtual worlds: Second Life presence.3
Artful Home. Social networks: Community site.77
Arvada, Colorado.109
Blogging: Inside the Center
Microblogging: Twitter account
Online video: YouTube account
Photosharing: Flickr photostream
Social networks: Facebook fan page
AT&T:30
Microblogging: ATTNews, ATTblueroom, and OnwardSmallBiz on Twitter.
Online video: Share AT&T channel on YouTube.
Photosharing: Flickr photostream.
Social networks: Facebook fan page.
Austin Ventures. Social networks: Facebook page.
Avaya. Blogging: The Contact Center Insights Blog.19
Avis. Blogging: We Try Harder.41
Avon:34
Social media press release: Avon Breast Cancer Crusade.
Social networks: Canada Breast Cancer Crusade on Facebook.
BAE Systems.Blogging: Graduate blog.74
Bank of America:
Online video: Managers sing at a corporate meeting.
Social networks: Small Business Community on Clearspace. Medal Me! Facebook application.56
Bayer. Blogger outreach: Berocca Blogger Relief pack.70
BBVA. Social networks: Finance community.54
BearingPoint:
Blogging: New Thinking For a Changing World.36
Microblogging: Twitter account.36
Wiki: MIKE2.0 Methodology.
Best Buy:
Blogging: CMO Barry Judge's blog.10
Microblogging: Barry Judge on Twitter.10 Community Connection Manager, too.53
Online Video: Geek Squad HQ on YouTube.53
Social networks: Created Blue Shirt Nation to allow retail employees to support each other.
Widgets: Desktop Planner widget and Sarah Moulton Recipe Reminder on Yahoo.
Best Western. Blogging: On the Go with Amy travel blog focuses on travel with kids.2
Big Rock Brewery:59
Blogging: Friends of Big Rock blog.
Bookmarking: StumbleUpon account.
Meetup: Friends of Big Rock.
Microblogging: Twitter account.
Online video: YouTube account.
Photo sharing: Flickr group pool.
Social networks: Facebook group. Friends of Big Rock. MySpace group.
Voting: Digg account.
Bigelow Tea:
Social Networks: MySpace and Facebook pages.93
Blogging: Bigelow Blog.19
Blendtec. Online video: YouTube channel has almost 100,000 subscribers and over 2.2 million views, helps sell B2B products to a consumer base.
BMW. Social networks: Facebook 1-Series Road Trip application. Rampenfest fan page.40
Boeing. Blogging: Randy's Journal.19 Tanker Facts blog.
Bojangles:111
Microblogging: Twitter GottaWannaNeeda account.
Social networks: Facebook fan page.
Bon Appétit Magazine. Social networks: Facebook page.
Booz-Allen Hamilton: Social networks: Internal platform.101
Borax. Social networks: Dirty Girl Quiz Facebook application.56
BreakingPoint Labs:27
Blogging: Corporate blog
Microblogging: Twitter account.
British Airways:
Microblogging: Twitter account.5
Social Networks: Metrotwin community.54
Brooklyn Museum.3 Social networks: Click! crowd-curated exhibition, Posse community, ArtShare Facebook application.
BSkyB. Social network: Facebook.74
BT. Blog: Insight blog.74
Burton. Microblogging: storedotburton on Twitter.73
CapGemini:85
Community: Netvibes Universe including blogs, bookmarking, online video, slide sharing, virtual worlds, and wikis.
Carnival Cruise Lines. Social networks: Carnival Connections community.3
Cavidi. Blogging: HIV Viral Load.17
Charles Schwab. Social networks: Money and More community with Communispace increased Gen X customer base 32% year/year (now offline).3
Chevrolet:
Crowdsourcing: Super Bowl 2007 ad contest.
Social networks: Aveo Livin' Large Campus Challenge generated 217 million audience impressions.3
Chevron. Blogging: Event blog during the World Petroleum Congress.
Chrysler. Blogging: The Firehouse, a media blog for journalists and analysts. Corporate blog.64
Cisco. Blogging: Twelve corporate blogs.2
Clorox. Blogging: Dr. Laundry.19
CNN. Microblogging: Political Ticker on Twitter.
Coca-Cola:
Blogging: Coca-Cola Conversations discusses company history.2
Online video: Sponsored Cans Professional 3. Diet Coke + Mentos by Eepybird.
Social networks: Sprite Sips and CokeTag96 Facebook applications.
Virtual Worlds: Virtual Thirst contest in Second Life to design a vending machine.
Widgets: Coke Bubbles on Joost.
Comcast:
Blogging: Bob Garfield's Comcast Must Die.
Microblogging: Customer support on Twitter.
Online video: Sleeping technician on YouTube.
Common Wealth credit union (Canada). Social networks: Young & Free Alberta, which led to $3.6 million in new funds.3
Conde Nast Traveler. Social networks: Facebook fan page.
CoSTUME NATIONAL:102
Blogging: Costumers, CNC, Ennio Capasa
Microblogging: Twitter account
Online video: Costume National TV
Photosharing: Flickr photostream
Social networks: Facebook group and fan page. MySpace page.
Crest. Social networks: Facebook page.
Cubby Bernstein:40
Microblogging: Twitter account.
Online video: YouTube channel.
Social networks: BroadwaySpace. Facebook fan page and assistant's fan page. MySpace profile.
Daimler AG:75
Blogging: Das Daimler-Blog.
Content aggregation: FriendFeed account.
Online Video: Daimler-Blog YouTube channel.
Photo sharing: Flickr photostream.
Presentation sharing: SlideShare space.
Darden School of Business:
Blogging: Dean Bruner's blog. Admissions News blog.
Podcasting: Podcasts@Darden.
Dawdle:65
Blogging: Corporate blog.
Microblogging: Twitter account.
Del Monte:
Brand monitoring: Used JD Power/Umbria to listen to conversations from dog owners.
Social networks: Created a virtual private community called I Love My Dog (offline) to support R&D efforts.
Dell:
Blogging: Direct2Dell generates 3.5 million pages views/month.3 Nine official internal blogs and hundreds of team/departmental blogs in English, Chinese, Japanese, French Canadian, Portuguese, and Spanish.9 Dell Hell. Osaka flaming laptop.
Brand Monitoring: Uses conversation monitoring from Visible Technologies.
Crowdsourcing: Ideastorm allows users to suggest and vote on ideas, has generated 9,800+ ideas. Employee storm, internal idea community has generated over 2,700 ideas.3
Microblogging: 22 corporate accounts on Twitter, as well as 17+ individuals using "[Name]AtDell" handles
Virtual Worlds: Second Life island.2
Deloitte. Social networks: D Street internal network.88
Delta Air Lines:
Blogging: Under the Wing.
Microblogging: Short-lived Twitter account during brand redesign.
Online video: YouTube account.87
Photo sharing: Flickr photostream and group pool.87
Social networks: Delta's Force for Global Good on Facebook.87
Detroit Pistons. Microblogging: Twitter account.
Deutsche Telekom. Blogging: T-Systems Automotive blog.113
Disney Music. Widgets: Block Party widget.106
Domino Magazine. Social networks: Facebook fan page.
Doritos. Crowdsourcing: Consumer-generated Super Bowl ads.
Dove:
Online video: dove evolution video on YouTube has generated over 7 million views.
Widgets: MTV Fresh Takes widget.106
Dunkin Donuts. Microblogging: Twitter account.
Dwell magazine. Social networks: Dwell Connect.95
eBay. Wikis: Broadly focused community wiki (now closed).
Edelman. Blogging: CEO Richard Edelman and Edelman Digital blogs.19
Electronic Arts:
Online video: Integration of YouTube videos into the upcoming Spore video game.
Social networks: Smarty Pants, Spore, and Warhammer applications on Facebook.56
EMC2.
Blogging: Sixteen employee blogs.95
Brand monitoring: Using Collective Intellect.14
Content aggregation: Friendfeed account.
Online video: YouTube channel.
Organization: Dan Schwabel, Social Media Specialist.
Photosharing: Flickr account.
Social Networks: EMC ONE internal network. Documentum on Facebook.
Ericsson:99
Blogging: Televisionary blog.
Podcasting: Telecom report.
Ernst & Young. Social networks: Careers page on Facebook.
Eukanuba. Online video: YouTube account.47
Experian:82
Blogging: Free Credit Report band blog.
Online video: YouTube account.
ExxonMobil. Microblogging: "Janet" was a fake Twitter account.1
Facebook. Blogging: Corporate blog.19
Fandango:
Blogging: Movie blog.19
Social networks: Movie Pong Facebook application.56
Federal Citizen Information Center. Microblogging: Twitter account.49
Fidelity Investments:
Mashups: savings rate finder and checking account comparison.
Podcasts: Three topics relating to investment guidance.
Widgets: market monitor.
Fiskars:
Blogging: Fisk-A-Teers blog.4
Social networks: Fisk-A-Teers brand ambassador program.3
Flying Dog Brewery. Crowdsourcing: Suggestion box.73
Food Safety Information Center. Microblogging: Twitter account.49
Ford:
Blogging: Sponsored a test drive event for women bloggers. Where are the Joneses? blog.8
Microblogging: FordDriveOne on Twitter. Twitter account for North America.5
Organization: Hired Scott Monty to run social media.
Social networks: Ford Drives U Facebook group for student buyers. Where are the Joneses? group.8
Wiki: Where are the Joneses?8
WOM campaign: Hurra Torpedo campaign7
Forrester Research:
Blogging: Twelve corporate blogs
Discussion boards: Interactive Marketing discussion boards.37
Microblogging: Twitter account
Online video: YouTube channel
Social networks: Facebook fan page.
FujiFilm. Social networks: Z Spot Now for its Z20fd camera on Ning.2
Gartner:62
Microblogging: Twitter account.
Podcasting: Gartner Voice.
General Electric. Blogging: From Edison's Desk.19
General Mills. Social networks: Eat Better America.63 Pssst.
General Motors.
Blogging: Seven corporate blogs. GM Facts and Fiction.92 GM Next.15
Microblogging: GMblogs on Twitter.50
Online video: I Got Shotgun.15
Global Crossing. Blogging: IP Convergence.19
Goodwill. Blogging: DC Fashion blog.32
Google:
Blogging: Official Blog19 and 30+ other corporate blogs.
Online video: Google channel on YouTube.
Gourmet Magazine. Social networks: Facebook fan page.
GourmetStation. Blogging: Delicious Destinations.
Graco.21
Blogging: Corporate blog.
Microblogging: Twitter account.
GSK:
Blogging: alliconnect.19
Social networks: myAlli weight loss community.3
GSN. Widgets: Catch a game widget.106
Guardian. Blogging: Comment is free.13
H&M. Social networks: Facebook fan page.
H&R Block:
Microblogging: Twitter account with almost 600 followers.
Social networks: Facebook fan page with almost 1,000 fans.2
Harley-Davidson:
Blogging: Museum blog.
Microblogging: Twitter account114
Online video: YouTube account114
Social networks: MySpace and Facebook pages114
HBO's True Blood:91
Blogging: Bloodcopy and Tru Blood blogs.
Microblogging: Sookie Stackhouse character account.
Hearst. Social networks: Spin The Bottle Facebook application.56
Heinz. Online video: YouTube contest.55
Hershey's. Blogger outreach: Bliss House Party, generated 15,000 blog posts.3
Hewlett-Packard:
Blogging: 55 corporate blogs.
Microblogging: Twitter account used for promotions at BlogHer 2008.2
Hitachi. Blogging: Six corporate blogs.19
HomeGoods. Blogging: Openhouse blog, written by four customers, unpaid.4
Honda. Widgets: Honda Fit Top Videos widget on Yahoo. Readysodes widget.106
Hotel Indigo. Widgets: Corporate widget.106
HSBC. Social networks: Stop the Great HSBC Graduate Rip-Off on Facebook. The HSBC Business Network for entrepreneurs.2
Hyundai. Widgets: Genesis widget.106
IBM.
Blogging: 125 corporate blogs.2
Forums: developerWorks.72
Microblogging: Smart SOA SocialNetwork ((S3N)) Team on Twitter.76
Online video: Rational Heroes machinima videos and Meet Mr. Fong on YouTube.72
Podcasting: developerWorks72 and Social Networking Now76
Social networks: Rational Heroes community space.72
Strategy: internal social computing guidelines
Virtual Worlds: IBM Business Center and Rational Software Conference/Hipihi in Second Life.72
Wikis: developerWorks.72
Ikea.
Blogging: Blogger relations with Jen Segrest of OHIkea, creator of "Saint Tokig" and forced to change her blog name to "FlatPack Ohio." Ikea Hacker.84 Ikea Fans.84
Online video: Video sharing (Sweden)84
Social networks:84 Community (Singapore). Facebook fan group.
Indium Corporation.49 Blogging: Nine corporate blogs.
ING:
Blogging: My Cup of Cha.113
Virtual worlds: ING Cha Lounge.
innocent drinks:
Photo sharing: Flickr pool for the big knit.
Social networks: Facebook fan page.
Instituto de Empresa Business School. Social networks: ieCommunities.69
Intel.
Blogger outreach: Intel Insider program.71
Blogging: Corporate family of blogs.71 Inside Scoop lifestyle blog.71 Game Faces blog.34
Microblogging: Intel Developer Forum and Inspired By Education.71
Online video: YouTube account.71
Photo sharing: Flickr photostream.71
Public Relations: Social media news releases.71
Social networks: Facebook Intel Developer Forum, Inspired By Education, and International Science and Engineering Fair pages.71 Gateway 2 India on Facebook.100 Intel Studios for unsigned musicians.71 Open Port for IT Pros.71 Intel Software Network Communities.2
Sponsorships:71 PopURL collection for IT Pros. Digg Labs Visual Arc. Slashdot meet the experts.
Intercontinental Hotels and Resorts. Blog: Intercontental travelogue.74
Intuit:
Blogging: TurboTax support team blog. Bob Meighan's Amazon Blog.51
Crowdsourcing: Suggestion box.73
Microblogging: 25+ employee accounts on Twitter to answer product questions.46
Online video: QuickBooks account on YouTube.46 TurboTax Tax Laugh on YouTube.51
Ratings and Reviews: TurboTax51
Social networks: Corporate umbrella fan page on Facebook.46 TurboTax Support community. QuickBooks community.46 JumpUp community for new businesses.46 TurboTax Inner Circle Community.51
Wiki: TaxAlmanac.2
JCPenney.
Online video: Fake teen sex ad.1
Social networks: azjeans.com on Facebook
Widgets: JCPToday desktop widget
Jeep:
Online video: YouTube Jeep channel.
Photo sharing: Flickr pool.
Social networks: Facebook fan page. MySpace page. Jeep community.2
JetBlue.
Blogging: "JetBlue hostage" blog.
Microblogging: Twitter account.
Online video: YouTube channel for corporate communications. Valentine's Day 2006 meltdown.1
Photo sharing: Flickr pool.
Social networks: JetBlue University.2
Jobster. Social networks: Facebook application.54
Johnson & Johnson.
Blogs: JNJ BTW. Kilmer House - history blog.
Events: Camp Baby 2008 for mommy bloggers.
Online video: J&J health channel on YouTube.
Social networks: Facebook Acuminder application and ADHD Moms fan page.45
Johnson Controls. Blogging: Your Energy Forum.113
Joffrey's. Outreach: Java Beta Test. Results include new flavor and name.39
Kaiser Permanente. Blogging: Dr. Maring's Farmers' Market and Recipe Update.19
Keen Footwear. Microblogging: Twitter account.
KFC:11
Blogging: KFC Nation Citizen Blogs.
Social networks: KFC Nation. Facebook fan page.24
Kia Motors. Blogging: Kia BUZZ blog.79
Kimberly-Clark. Widgets: Room-A-Day Giveaway widget.106
Kleenex:
Blogging: Let It Out blog.4
Social Networks: Let It Out community.
Kodak:
Blogging: A Thousand Words, Grow Your Biz, and PluggedIn blogs.18
Microblogging: Chief Blogger and Chief Biz Dev Officer on Twitter.18
Online video: YouTube channel.18
Organization: Hired a Chief Blogger.
Photo sharing: Flickr photostream.18
Podcasting: Kodak Close Up.18
Social networks: Facebook fan page.18
Tagging: delicious account.18
Kraft:
Blogging: Adam and Tyler.66 Love My Philly.113
Social networks: One Minute Mogul Facebook application.56 First Taste product sampling community.
Kryptonite:
Blogging: Lock picking secrets revealed.1 Unbreakable Bonds blog.38
Organization: Director, Web/Social Media, Donna Tocci.38
Social networks: Facebook fan page.38
L'Oreal. Blogging: Vichy character blog and relaunch.
Ladies Professional Golf Association (LPGA). Microblogging: Twitter account.
LaFraise. Blogging: Corporate blog.68
Lenovo. Blogging: Voices of the Olympic Games, with assistance from Ogilvy.2 Personal blog of David Churbuck, VP of global web marketing. The Heart of Business blog.113
LG. Blogging: The Official Blog of LG.70
Liberty Mutual. Widgets: Coach of the Year widget.106
Library of Congress. Blogging: Official blog.19
Linden Lab:33
Corporate blog.
Online video.
Photosharing: Flickr group pool.
Virtual worlds: Second Life.
Wiki.
LinkedIn. Blogging: Corporate blog.19
Loblaws. Ratings and reviews: Incorporated user-generated content into promotional materials to generate lift, using Bazaarvoice.
Lucky Magazine. Social networks: Facebook fan page.
Lulu.com:22
Blogging: Adventures in self-publishing.
Microblogging: Twitter account.
Social networks: Mini-store application on Facebook.
M/A/R/C Research. Blogging: CEO Merrill Dubrow's blog.49
Marriott. Blogging: CEO blog.
Masi Bicycles. Blogging: Masiguy.32
Mattel. Social networks: The Playground Community.3
Mayo Clinic:48
Blogging: News blog.
Online video: Mayo Clinic channel on YouTube.
Podcasting: Medical and Health podcasts.
Social Networks: Fan page on Facebook.
McDonalds.
Blogging: Corporate social responsibility blog. Fake Monopoly game blogs. Mom's Quality Correspondents blog - "real moms" blogging about McDonalds behind the scenes.
Podcasting: Investor relations and other issues.
Social networks: Internal "Mindshare" community powered by Awareness Networks. College Hoops Extra Value Picks Facebook Application.56
McKinsey & Company:
Microblogging: McKinsey Quarterly and Business Technology Office on Twitter.
Social networks: McKinsey Quarterly Facebook fan page.
Men's Health Magazine. Widgets: Daily dose widget.106
Men's Vogue Magazine. Social networks: Facebook fan page.
Mercedes-Benz. Social networks: Generation Benz virtual private community.37
method:81
Customer support: getSatisfaction page.
Microblogging: Twitter account.
Social networks: Facebook fan page.
Microsoft:
Blogging: Community blogs.19
Online video: Bring The Love Back and Inspiration, Anyone? videos.7
Social networks: Channel 9 developer community. Got Pies, OfficePoke, and Name That Small Business applications on Facebook.56
Miller Brewing Co. Social networks: Today I'm Toasting Facebook application.56
Mini USA. Brand monitoring: MotiveQuest project.25
Molson:
Blogging: Molson in the Community blog.34
Microblogging: Employees on Twitter include MolsonFerg, ToniaHammer, and MolsonRoss.34
Outreach: Brew 2.0 event.34
Social networks: "No. 1 Party School in Canada" contest on Facebook backfires. Or did it?
Monster. Widgets: Monster jobs widget on Apple.
Motorola:
Blogging: Broadband Insights blog.113
Wikis: MOTO Q Wiki with how-tos on using the phone.
Motrin. Microblogging: Motrin Moms controversy.
Mountain Dew. Discussion Boards: Dewmocracy.40
MTV:
Blogging:113 Splash Page. Movies Blog.
Social networks: Flux
Widgets: VMA 2008 and New Year's Eve 2008 widgets.106
NASA. Microblogging: Twitter account.49
National Geographic:112
Blogs: The Green Guide
Forums: NGC Forums
Mashups: Wildlife Filmaker
Microblogging: Twitter account
Online Video: Everyday Explorers, YouTube channel
Podcasts: Three podcasts
Social networks: Imbee, MySpace,
Virtual worlds: LA Hard Hats virtual construction site.2
Widgets: NGM Widgets, Facebook widget
National Instruments. Social networks: Nerd network.3
National Marine Sanctuaries. Microblogging: Twitter account.49
National Science Foundation. Microblogging: Twitter account.49
National Women's Information Center. Microblogging: Twitter account.49
NBA. Widgets: 2008 All-Star Ballot widget on Yahoo.
NetShops. Ratings and Reviews from PowerReviews increased sales 26%.3
Network Solutions.108
Blogging: Solutions Are Power blog
Crowdsourcing: Ideas Are Power
Microblogging: @netsolcares on Twitter
Online Video: Solution Stars Video Conference
Social Networks: My Solution Spot
Nike.
Blogging: Nike Basketball. Running.19 Women NFR.19
Mashups: Nike 6.0 action sports community.2 Nike+ running route finder.
Social Networks: Jordan Brand Breakfast Club drew 120,000 members.3
Widgets: Nike+ challenges and goals.
Nikon. Blogging: Marketing blogger outreach campaign. Picturetown outreach campaign.
Nintendo. Online video: YouTube girlfriend on Wii Fit video.
Nissan. Blogging: Tiida Blog.113
Nokia:
Blogger outreach: WOM World.
Blogging: Conversations.113
Social networks: MOSH.20 Somebody Else's Phone ad campaign: Anna, Jade, and Luca character pages on Facebook.
Novo Nordisk. Blogging: Youth panel blog.113
OpenSkies:41
Blogging: OpenSkies blog.
Online video: Fly OpenSkies channel.
OpenTable. Social networks: Reservations application on Facebook.56
Oracle:
Blogging: Hundreds of blogs.42
Crowdsourcing: Oracle Mix.42
Microblogging: 110+ employees on Twitter and other services.
Social networks: Oracle community.42
Orange. Social networks: unsignedAct promotion.29
Oscar Mayer:
Blogging: Hotdogger blog, inside the Wienermobile. For real.
Microblogging: Wienermobile on Twitter.
Photosharing: The Wienermobile In The Wild group pool
PacSun. Microblogging: Twitter account.
Pampers:
Blogging: Mommy blogger event.
Social networks: Pampers village.47
Paramount Pictures. Social networks: Stop Loss Facebook application.56
Park City Mountain Resort:107
Blogging: Information blog.
Microblogging: Twitter account.
Patagonia. Blogging: The Cleanest Line.
Peace Corps. Microblogging: Twitter account.49
Pep Boys. Crowdsourcing: Suggestion box.73
Pepsi:
Blogger outreach: Can redesign triple package delivery.
Content aggregation: The Pepsi Cooler.
Organization: Hired Bonin Bough to run social media
PetSmart. Microblogging: Twitter account.
Pfizer. Widgets: Frame-Your-Horse widget on Yahoo.
Pitney Bowes. Blogging: Open Mike CEO blog.19
Pizza Hut.24 Social networks: Facebook fan page.
PlusNet.
Microblogging: Twitter account for customer support.
Social networks: Community site.83
Pontiac.92
Blogging: Pontiac Underground.
Social Network: Pontiac Pulse.
PR Newswire:26
Blogging: ProfNet Post
Microblogging: 20+ employee accounts and three corporate accounts
Photosharing: Flickr photostream
Social Networks: Three fan pages on Facebook, including PR Newswire for Journalists; News Releases Facebook application.
Tagging: Michael Pranikoff on delicious
Widgets: Eight Google gadgets,
Progress Software.31
Blogging: Four corporate blogs, including the SOA Infrastructure Blog.
Microblogging: Three Twitter accounts, including ProgressSW
Social networks: Facebook SOA Infrastructure group.
Progressive Insurance. Widgets: Progressive Traffic widget on Yahoo.
PUMA:
Blogging: Fake ad controversy.
Social networks: Facebook Usain Bolt application.
Purina:
Blogging: Scratchings-and-Sniffings and PurinaCare Pet Insurance blogs.55
Widgets: Yesterday's News on Yahoo.
Queensboro Shirt. Blogging: Behind the Seams.89
Quicken:44
Blogging: Quizzle, What's The Diff? blogs.
Crowdsourcing: Quicken Loans and Quizzle on Yahoo! Answers.
Microblogging: Twitter account.
Online video: YouTube account.
Photosharing: Quizzleblog photos on Flickr.
Reebok. Social networks: Run Easy community. Facebook fan page.
Renault. Blogging: ING Renault F1 Team Blog.113
Revlon. Widgets: Lash Fantasy.106
Royal Bank of Canada. Blogging: The Next Great Innovator Challenge.113
Rubbermaid:
Blogging: Adventures in Organization blog.3
Bookmarking: Rubbermaid on StumbleUpon.43
Microblogging: Twitter account.43
Online video: YouTube account.43
Photosharing: Flickr photostream.43
Social networks: Facebook fan page.43
Salesforce.com. Crowdsourcing: IdeaExchange has generated 8,300+ ideas.3
Santa Cruz Skateboards. Microblogging: Twitter account.
Samsung:
Microblogging: SamsungMobileUS and The Samsung Instinct on Twitter.20
Social networks: Ant Fight Club application on Facebook.56
Widgets: Omnia widget.106
SAP. Social networks: Developer community. Business process expert community. Ecosystem collaboration.6
SAS. Blogging: Twelve blogs including A Shot in the Arm and Closing the Intelligence Gap.90
Saturn. Social networks: ImSaturn.15
Scene Magazine. Social networks: Facebook page.103
Sci-Fi Network's Eureka. Microblogging: _S_A_R_A_H_ on Twitter.105
Scotland National Health Service. Social Networks: My Community Space.29
SeaWorld San Antonio.108
Blogging: Coaster Connection blog
Microblogging: @seaworldcomm on Twitter
Online Video: saseaworld on YouTube
Photosharing: seaworldSA on Flickr
SeamlessWeb:57
Blogging: Insider's Network blog.
Microblogging: Twitter account.
Photosharing: Flickr group pool.
Social networks: Facebook fan page.
Securities and Exchange Commission. Microblogging: Twitter account.49
Segway. Social networks: Segway Social community.110
SELF Magazine. Social networks: Facebook fan page.
Seventeen Magazine. Social networks: Facebook fan page.
Shop Direct Group (UK).23 Blogging: Corporate blog. Love Label from Littlewoods Direct.
Siemens. Widgets: NCAA basketball widget on Yahoo.
Silk Soy Milk. Social networks: Green Caps for Green Energy Facebook application.56
Simon & Schuster. Widgets: Stephen King's N.106
Simon School, U of Rochester. Blogging: Communications, Admissions, and Women's Entrepreneurs Blogs.78
Skittles. Social networks: Facebook fan page.61
Skype. Blogging: Business blog.74
Slice Media:97
Blogging: Corporate blog.
Online video: YouTube channel.
Social Networks: Facebook fan page.
Smithsonian Channel. Blogging: Content blog.
Sonic Drive-In. Widgets: Gift List Manager widget on Yahoo.
Sony Electronics. Blogging: Sony Electronics blog. Fake PSP blog in 2006.
Southwest Airlines.
Blogging: Nuts About Southwest.
Microblogging: SouthwestAir on Twitter.
Online video: YouTube channel.
Photo sharing: Flickr group.
Widgets: Ding!
Splenda. Virtual Worlds: Second Life island.
Spreadshirt. Blogging: Corporate blog.68
Spring Awakening musical:40
Blogging: Totally TRUCKED! blog.
Online video: YouTube channel.
Sprint. Widgets: Daily serenade widget.106
Starbucks.
Crowdsourcing: My Starbucks Idea, over 50,000 ideas submitted.
Microblogging: Twitter account.12
Starwood Hotels. Blogging: The Lobby.
Stormhoek:
Blogging: Corporate blog.
Online video: YouTube channel.
Social networks: Facebook group.
StubHub. Social networks: Concert Scene Facebook application.56
Subaru. Social networks: Subaru Owners Connection community which increased purchase intent 68% and converted seven sales.
Sun Microsystems.
Blogging: 4,600+ Sun-related blogs.
Online video: YouTube account.47
Swisscom. Blogging: Umweltmanagement Swisscom.113
Sybase. Blogging: Thirteen employee blogs.95
Sydney Writers' Centre:60
Blogging: Corporate blog.
Podcasting: interviews with authors.
Social networks: Facebook fan page. MySpace page.
T-Mobile.
Blogging: Deutsche Telekom/T-Mobile demands that the Engadget Mobile blog discontinue using the color magenta.
Social networks: Transmission with T-Mobile music show on Bebo.29
Wiki: Sidekick wiki.95
Taco Bell.24 Social networks: Facebook fan page and I Love Taco Bell application.
Target:
Blogging: Times Square billboard situation.
Social Networks: Facebook fan page. Dorm Survival Guide application with 7,000+ members on $500,000 budget. Facebook WOM campaign.1
Widgets: Four widgets on Yahoo.
Teen Vogue. Social networks: Facebook fan page.
Telstra:35
Blogging: 14 blogs under the now we are talking banner
Podcasting: now we are talking podcast
Texas Instruments. Blogging: DSP blog.19
The Economist. Social networks: Facebook fan page.
The Home Depot:10
Microblogging: Twitter account.
Online video: YouTube channel.
Ratings and reviews: Bazaarvoice's Ask & Answer
Tagging: Social bookmarking in several content areas
The New York Times:
Blogs: 60+ content blogs.
Microblogging: Twitter account.
Social Networks: TimesPeople - article sharing in Firefox.2 News quiz Facebook application and fan page.
The New Yorker. Social networks: Facebook fan page.
The Nielsen Company. Social networks: Hey! Nielsen media commentary community.
The Wall Street Journal:
Blogs: 40+ content blogs.
Microblogging: Twitter account.
The Weather Channel. Widgets: The Weather Channel Mac widget on Apple.
Timberland. Social networks: Earthkeepers application on Facebook.56
TJ Maxx:
Microblogging: Twitter account.
Social networks: What's In community.
Toyota Motor Company:
Blogging: Open Road Blog.58
Brand monitoring: Client of Nielsen Online.
Microblogging: Open Road on Twitter.
Virtual worlds: Toyota Metapolis.2
Widgets: Fantasy Football widget on Yahoo. FJ Cruiser mini bulletin widget.106 Corolla "the help" widget.106
Transportation Security Adminstration:
Blogging: Evolution of Security blog.
Microblogging: Twitter account.49
Travel Channel. Social networks: Kidnap! application on Facebook.56
Turkey Hill. Blogging: Ice Cream Journal.4
Tyson Foods:16
Blogging: Tyson Hunger Relief.
Microblogging: Twitter account.
United Kingdom government:29
Microblogging: Twitter account
Online video: Number10 channel on YouTube
Photosharing: Flickr photostream
United States Army. Microblogging: Twitter account.49
United States Department of Homeland Security:
Blogging: Leadership Journal blog.
Microblogging: Twitter account.49
United States Department of State.
Blogging: Dipnote blog.95
Microblogging: Twitter account.49
United States Equal Employment Opportunity Commission. Microblogging: Twitter account.49
United States government:
Microblogging: Spanish portal Twitter account.49
Social networks: A-Space intelligence community with CIA, FBI, and NSA.
United States House of Representatives. Microblogging: Twitter account.49
United States Joint Forces Command. Microblogging: Twitter account.49
United States Navy. Social networks: Navy For Moms.52
United States Office of Personnel Management. Microblogging: Twitter account.49
United States Senate. Microblogging: Twitter account.49
Vanity Fair:
Blogging: Five corporate blogs.
Social networks: Facebook fan page.
Verizon:
Blogging: Policy Blog.19
Brand monitoring: Using JD Power/Umbria to listen.3
VH1. Widgets: Viva Hollywood widget.106
Victoria's Secret. Social networks: PINK fan page on Facebook.
Virgin America. Microblogging: Twitter accounts for information and sales.5
Visa. Social networks: Visa Business Network application on Facebook.2
Volvo. Blogging: Volvo Buses Environment blog.113
W Magazine. Social networks: Facebook fan page.
Wal-Mart:
Blogging: Check Out, a blog written by buyers. Fake blog: Walmarting Across America. Detractor blogs: Wal-Mart Watch and Working Families For Walmart?
Social networks: Facebook Roommate Style Match application. The Hub. Elevenmoms community.
Widgets: Receipes.106
Wear-Dated Carpet:
Blogging: The Carpetology Blog.3
Online video: YouTube channel.32
Photosharing: Flickr group pool.32
Social networks: Friends of Wear-Dated and Wear-Dated carpet Facebook fan pages.32
Wells Fargo:28
Blogging: Four corporate blogs.
Online video: YouTube channel.
Social networks: MySpace profile for Cassie, from Stagecoach Island. Facebook Stagecoach Island application and fan page.
Virtual worlds: Stagecoach Island.
Wharton School of Business. Blogging: MBA Admissions blog.
Whirlpool. Podcasting: Developed and sponsors The American Family.
Whole Foods:
Blogging: Whole Story blog.
Microblogging: Twitter account.5
Wiggly Wigglers:32
Blogging: Corporate blog.
Podcasting: Wiggly Podcast.
Social networks: Facebook group.
WWE:
Social networks: Facebook application.2
Widgets: Fan Nation News widget on Yahoo. Smackdown vs. Raw widget.106
Xerox. Blogging: 11 corporate blogs.2
Yahoo! Blogging: Search blog.19 Yodel Anecdotal.113
Yoplait. Blogging: Bravo la petite fleur!19
Yum! Brands:
Blogging: CEO David Novak has an internal blog.24
Brand monitoring: Nielsen Online and Radian6.24
Outreach: World Hunger Relief Week.24
Zappos:
Blogging: 13 corporate blogs.
Crowdsourcing: Suggestion box.73
Microblogging: Multiple Twitter accounts, including CEO Tony Hsieh.
Total brands: 324
Examples of companies using and being used by social media marketing:
3 Italia. Social networks: Facebook Business and La3 DVB-H groups.80
Abbott Labs. Social networks: Facebook Labs Are Vital scholarship contest.45
Absolut Vodka:
Online video: ABSOLUTworld.20
Social networks: Top Bartender page on Facebook.56
Accenture:
Blogging: Nine corporate blogs.19
Podcasting: Five corporate podcasts.
Social networks: Borderless Workplace.3
Accuquote:
Blogging: Life Insurance blog.19
Podcasting: Life Insurance podcast.
Acura:
Social networks: Facebook Acura TSX Connect fan page.
Widgets: Acura RDX Traffic on Yahoo.
Acuvue. Social networks: Facebook "Wink" application.3
Addison Avenue. Crowdsourcing: Suggestion box.73
Adidas. Social networks: adidas soccer on myspace; 70% of ROI driven by pass-along, aka "never-ending friending."
Adobe:
Blogging: Many individual and product blogs (directory)113
Tagging: Delicious account used to bookmark primarily tutorials.2
Airplay. Social networks: Baseball Gameday Challenge Facebook application.56
Alltop:98
Content aggregation: By topic.
Online video: Alltop tutorial on YouTube.
Widgets: The Alltop widget.
Amazon:
Social networks: Shelfari.70
Blogging: Web Services blog.19
AMC's Mad Men. Microblogging: Fake Twitter accounts.
American Express. Blogging: OPEN Forum.67
American Legacy Foundation. Social Networks: MySpace, Bebo, hi5, xanga, Facebook, and Ning pages.94
American Red Cross. Blogging: Red Cross Chat.19
Animal Planet. Widgets: Killer Clips widget on Yahoo.
Annie's Homegrown. Blogging: Bernie's Blog (offline).4
AOL. Blogging: Vincent Ferrari tries to cancel his account.1
Apple:
Blogging: iPod's dirty little secret.1
Social networks: Apple Students group on Facebook.
ArcelorMittal:
Blogging: the inside story.113
Virtual worlds: Second Life presence.3
Artful Home. Social networks: Community site.77
Arvada, Colorado.109
Blogging: Inside the Center
Microblogging: Twitter account
Online video: YouTube account
Photosharing: Flickr photostream
Social networks: Facebook fan page
AT&T:30
Microblogging: ATTNews, ATTblueroom, and OnwardSmallBiz on Twitter.
Online video: Share AT&T channel on YouTube.
Photosharing: Flickr photostream.
Social networks: Facebook fan page.
Austin Ventures. Social networks: Facebook page.
Avaya. Blogging: The Contact Center Insights Blog.19
Avis. Blogging: We Try Harder.41
Avon:34
Social media press release: Avon Breast Cancer Crusade.
Social networks: Canada Breast Cancer Crusade on Facebook.
BAE Systems.Blogging: Graduate blog.74
Bank of America:
Online video: Managers sing at a corporate meeting.
Social networks: Small Business Community on Clearspace. Medal Me! Facebook application.56
Bayer. Blogger outreach: Berocca Blogger Relief pack.70
BBVA. Social networks: Finance community.54
BearingPoint:
Blogging: New Thinking For a Changing World.36
Microblogging: Twitter account.36
Wiki: MIKE2.0 Methodology.
Best Buy:
Blogging: CMO Barry Judge's blog.10
Microblogging: Barry Judge on Twitter.10 Community Connection Manager, too.53
Online Video: Geek Squad HQ on YouTube.53
Social networks: Created Blue Shirt Nation to allow retail employees to support each other.
Widgets: Desktop Planner widget and Sarah Moulton Recipe Reminder on Yahoo.
Best Western. Blogging: On the Go with Amy travel blog focuses on travel with kids.2
Big Rock Brewery:59
Blogging: Friends of Big Rock blog.
Bookmarking: StumbleUpon account.
Meetup: Friends of Big Rock.
Microblogging: Twitter account.
Online video: YouTube account.
Photo sharing: Flickr group pool.
Social networks: Facebook group. Friends of Big Rock. MySpace group.
Voting: Digg account.
Bigelow Tea:
Social Networks: MySpace and Facebook pages.93
Blogging: Bigelow Blog.19
Blendtec. Online video: YouTube channel has almost 100,000 subscribers and over 2.2 million views, helps sell B2B products to a consumer base.
BMW. Social networks: Facebook 1-Series Road Trip application. Rampenfest fan page.40
Boeing. Blogging: Randy's Journal.19 Tanker Facts blog.
Bojangles:111
Microblogging: Twitter GottaWannaNeeda account.
Social networks: Facebook fan page.
Bon Appétit Magazine. Social networks: Facebook page.
Booz-Allen Hamilton: Social networks: Internal platform.101
Borax. Social networks: Dirty Girl Quiz Facebook application.56
BreakingPoint Labs:27
Blogging: Corporate blog
Microblogging: Twitter account.
British Airways:
Microblogging: Twitter account.5
Social Networks: Metrotwin community.54
Brooklyn Museum.3 Social networks: Click! crowd-curated exhibition, Posse community, ArtShare Facebook application.
BSkyB. Social network: Facebook.74
BT. Blog: Insight blog.74
Burton. Microblogging: storedotburton on Twitter.73
CapGemini:85
Community: Netvibes Universe including blogs, bookmarking, online video, slide sharing, virtual worlds, and wikis.
Carnival Cruise Lines. Social networks: Carnival Connections community.3
Cavidi. Blogging: HIV Viral Load.17
Charles Schwab. Social networks: Money and More community with Communispace increased Gen X customer base 32% year/year (now offline).3
Chevrolet:
Crowdsourcing: Super Bowl 2007 ad contest.
Social networks: Aveo Livin' Large Campus Challenge generated 217 million audience impressions.3
Chevron. Blogging: Event blog during the World Petroleum Congress.
Chrysler. Blogging: The Firehouse, a media blog for journalists and analysts. Corporate blog.64
Cisco. Blogging: Twelve corporate blogs.2
Clorox. Blogging: Dr. Laundry.19
CNN. Microblogging: Political Ticker on Twitter.
Coca-Cola:
Blogging: Coca-Cola Conversations discusses company history.2
Online video: Sponsored Cans Professional 3. Diet Coke + Mentos by Eepybird.
Social networks: Sprite Sips and CokeTag96 Facebook applications.
Virtual Worlds: Virtual Thirst contest in Second Life to design a vending machine.
Widgets: Coke Bubbles on Joost.
Comcast:
Blogging: Bob Garfield's Comcast Must Die.
Microblogging: Customer support on Twitter.
Online video: Sleeping technician on YouTube.
Common Wealth credit union (Canada). Social networks: Young & Free Alberta, which led to $3.6 million in new funds.3
Conde Nast Traveler. Social networks: Facebook fan page.
CoSTUME NATIONAL:102
Blogging: Costumers, CNC, Ennio Capasa
Microblogging: Twitter account
Online video: Costume National TV
Photosharing: Flickr photostream
Social networks: Facebook group and fan page. MySpace page.
Crest. Social networks: Facebook page.
Cubby Bernstein:40
Microblogging: Twitter account.
Online video: YouTube channel.
Social networks: BroadwaySpace. Facebook fan page and assistant's fan page. MySpace profile.
Daimler AG:75
Blogging: Das Daimler-Blog.
Content aggregation: FriendFeed account.
Online Video: Daimler-Blog YouTube channel.
Photo sharing: Flickr photostream.
Presentation sharing: SlideShare space.
Darden School of Business:
Blogging: Dean Bruner's blog. Admissions News blog.
Podcasting: Podcasts@Darden.
Dawdle:65
Blogging: Corporate blog.
Microblogging: Twitter account.
Del Monte:
Brand monitoring: Used JD Power/Umbria to listen to conversations from dog owners.
Social networks: Created a virtual private community called I Love My Dog (offline) to support R&D efforts.
Dell:
Blogging: Direct2Dell generates 3.5 million pages views/month.3 Nine official internal blogs and hundreds of team/departmental blogs in English, Chinese, Japanese, French Canadian, Portuguese, and Spanish.9 Dell Hell. Osaka flaming laptop.
Brand Monitoring: Uses conversation monitoring from Visible Technologies.
Crowdsourcing: Ideastorm allows users to suggest and vote on ideas, has generated 9,800+ ideas. Employee storm, internal idea community has generated over 2,700 ideas.3
Microblogging: 22 corporate accounts on Twitter, as well as 17+ individuals using "[Name]AtDell" handles
Virtual Worlds: Second Life island.2
Deloitte. Social networks: D Street internal network.88
Delta Air Lines:
Blogging: Under the Wing.
Microblogging: Short-lived Twitter account during brand redesign.
Online video: YouTube account.87
Photo sharing: Flickr photostream and group pool.87
Social networks: Delta's Force for Global Good on Facebook.87
Detroit Pistons. Microblogging: Twitter account.
Deutsche Telekom. Blogging: T-Systems Automotive blog.113
Disney Music. Widgets: Block Party widget.106
Domino Magazine. Social networks: Facebook fan page.
Doritos. Crowdsourcing: Consumer-generated Super Bowl ads.
Dove:
Online video: dove evolution video on YouTube has generated over 7 million views.
Widgets: MTV Fresh Takes widget.106
Dunkin Donuts. Microblogging: Twitter account.
Dwell magazine. Social networks: Dwell Connect.95
eBay. Wikis: Broadly focused community wiki (now closed).
Edelman. Blogging: CEO Richard Edelman and Edelman Digital blogs.19
Electronic Arts:
Online video: Integration of YouTube videos into the upcoming Spore video game.
Social networks: Smarty Pants, Spore, and Warhammer applications on Facebook.56
EMC2.
Blogging: Sixteen employee blogs.95
Brand monitoring: Using Collective Intellect.14
Content aggregation: Friendfeed account.
Online video: YouTube channel.
Organization: Dan Schwabel, Social Media Specialist.
Photosharing: Flickr account.
Social Networks: EMC ONE internal network. Documentum on Facebook.
Ericsson:99
Blogging: Televisionary blog.
Podcasting: Telecom report.
Ernst & Young. Social networks: Careers page on Facebook.
Eukanuba. Online video: YouTube account.47
Experian:82
Blogging: Free Credit Report band blog.
Online video: YouTube account.
ExxonMobil. Microblogging: "Janet" was a fake Twitter account.1
Facebook. Blogging: Corporate blog.19
Fandango:
Blogging: Movie blog.19
Social networks: Movie Pong Facebook application.56
Federal Citizen Information Center. Microblogging: Twitter account.49
Fidelity Investments:
Mashups: savings rate finder and checking account comparison.
Podcasts: Three topics relating to investment guidance.
Widgets: market monitor.
Fiskars:
Blogging: Fisk-A-Teers blog.4
Social networks: Fisk-A-Teers brand ambassador program.3
Flying Dog Brewery. Crowdsourcing: Suggestion box.73
Food Safety Information Center. Microblogging: Twitter account.49
Ford:
Blogging: Sponsored a test drive event for women bloggers. Where are the Joneses? blog.8
Microblogging: FordDriveOne on Twitter. Twitter account for North America.5
Organization: Hired Scott Monty to run social media.
Social networks: Ford Drives U Facebook group for student buyers. Where are the Joneses? group.8
Wiki: Where are the Joneses?8
WOM campaign: Hurra Torpedo campaign7
Forrester Research:
Blogging: Twelve corporate blogs
Discussion boards: Interactive Marketing discussion boards.37
Microblogging: Twitter account
Online video: YouTube channel
Social networks: Facebook fan page.
FujiFilm. Social networks: Z Spot Now for its Z20fd camera on Ning.2
Gartner:62
Microblogging: Twitter account.
Podcasting: Gartner Voice.
General Electric. Blogging: From Edison's Desk.19
General Mills. Social networks: Eat Better America.63 Pssst.
General Motors.
Blogging: Seven corporate blogs. GM Facts and Fiction.92 GM Next.15
Microblogging: GMblogs on Twitter.50
Online video: I Got Shotgun.15
Global Crossing. Blogging: IP Convergence.19
Goodwill. Blogging: DC Fashion blog.32
Google:
Blogging: Official Blog19 and 30+ other corporate blogs.
Online video: Google channel on YouTube.
Gourmet Magazine. Social networks: Facebook fan page.
GourmetStation. Blogging: Delicious Destinations.
Graco.21
Blogging: Corporate blog.
Microblogging: Twitter account.
GSK:
Blogging: alliconnect.19
Social networks: myAlli weight loss community.3
GSN. Widgets: Catch a game widget.106
Guardian. Blogging: Comment is free.13
H&M. Social networks: Facebook fan page.
H&R Block:
Microblogging: Twitter account with almost 600 followers.
Social networks: Facebook fan page with almost 1,000 fans.2
Harley-Davidson:
Blogging: Museum blog.
Microblogging: Twitter account114
Online video: YouTube account114
Social networks: MySpace and Facebook pages114
HBO's True Blood:91
Blogging: Bloodcopy and Tru Blood blogs.
Microblogging: Sookie Stackhouse character account.
Hearst. Social networks: Spin The Bottle Facebook application.56
Heinz. Online video: YouTube contest.55
Hershey's. Blogger outreach: Bliss House Party, generated 15,000 blog posts.3
Hewlett-Packard:
Blogging: 55 corporate blogs.
Microblogging: Twitter account used for promotions at BlogHer 2008.2
Hitachi. Blogging: Six corporate blogs.19
HomeGoods. Blogging: Openhouse blog, written by four customers, unpaid.4
Honda. Widgets: Honda Fit Top Videos widget on Yahoo. Readysodes widget.106
Hotel Indigo. Widgets: Corporate widget.106
HSBC. Social networks: Stop the Great HSBC Graduate Rip-Off on Facebook. The HSBC Business Network for entrepreneurs.2
Hyundai. Widgets: Genesis widget.106
IBM.
Blogging: 125 corporate blogs.2
Forums: developerWorks.72
Microblogging: Smart SOA SocialNetwork ((S3N)) Team on Twitter.76
Online video: Rational Heroes machinima videos and Meet Mr. Fong on YouTube.72
Podcasting: developerWorks72 and Social Networking Now76
Social networks: Rational Heroes community space.72
Strategy: internal social computing guidelines
Virtual Worlds: IBM Business Center and Rational Software Conference/Hipihi in Second Life.72
Wikis: developerWorks.72
Ikea.
Blogging: Blogger relations with Jen Segrest of OHIkea, creator of "Saint Tokig" and forced to change her blog name to "FlatPack Ohio." Ikea Hacker.84 Ikea Fans.84
Online video: Video sharing (Sweden)84
Social networks:84 Community (Singapore). Facebook fan group.
Indium Corporation.49 Blogging: Nine corporate blogs.
ING:
Blogging: My Cup of Cha.113
Virtual worlds: ING Cha Lounge.
innocent drinks:
Photo sharing: Flickr pool for the big knit.
Social networks: Facebook fan page.
Instituto de Empresa Business School. Social networks: ieCommunities.69
Intel.
Blogger outreach: Intel Insider program.71
Blogging: Corporate family of blogs.71 Inside Scoop lifestyle blog.71 Game Faces blog.34
Microblogging: Intel Developer Forum and Inspired By Education.71
Online video: YouTube account.71
Photo sharing: Flickr photostream.71
Public Relations: Social media news releases.71
Social networks: Facebook Intel Developer Forum, Inspired By Education, and International Science and Engineering Fair pages.71 Gateway 2 India on Facebook.100 Intel Studios for unsigned musicians.71 Open Port for IT Pros.71 Intel Software Network Communities.2
Sponsorships:71 PopURL collection for IT Pros. Digg Labs Visual Arc. Slashdot meet the experts.
Intercontinental Hotels and Resorts. Blog: Intercontental travelogue.74
Intuit:
Blogging: TurboTax support team blog. Bob Meighan's Amazon Blog.51
Crowdsourcing: Suggestion box.73
Microblogging: 25+ employee accounts on Twitter to answer product questions.46
Online video: QuickBooks account on YouTube.46 TurboTax Tax Laugh on YouTube.51
Ratings and Reviews: TurboTax51
Social networks: Corporate umbrella fan page on Facebook.46 TurboTax Support community. QuickBooks community.46 JumpUp community for new businesses.46 TurboTax Inner Circle Community.51
Wiki: TaxAlmanac.2
JCPenney.
Online video: Fake teen sex ad.1
Social networks: azjeans.com on Facebook
Widgets: JCPToday desktop widget
Jeep:
Online video: YouTube Jeep channel.
Photo sharing: Flickr pool.
Social networks: Facebook fan page. MySpace page. Jeep community.2
JetBlue.
Blogging: "JetBlue hostage" blog.
Microblogging: Twitter account.
Online video: YouTube channel for corporate communications. Valentine's Day 2006 meltdown.1
Photo sharing: Flickr pool.
Social networks: JetBlue University.2
Jobster. Social networks: Facebook application.54
Johnson & Johnson.
Blogs: JNJ BTW. Kilmer House - history blog.
Events: Camp Baby 2008 for mommy bloggers.
Online video: J&J health channel on YouTube.
Social networks: Facebook Acuminder application and ADHD Moms fan page.45
Johnson Controls. Blogging: Your Energy Forum.113
Joffrey's. Outreach: Java Beta Test. Results include new flavor and name.39
Kaiser Permanente. Blogging: Dr. Maring's Farmers' Market and Recipe Update.19
Keen Footwear. Microblogging: Twitter account.
KFC:11
Blogging: KFC Nation Citizen Blogs.
Social networks: KFC Nation. Facebook fan page.24
Kia Motors. Blogging: Kia BUZZ blog.79
Kimberly-Clark. Widgets: Room-A-Day Giveaway widget.106
Kleenex:
Blogging: Let It Out blog.4
Social Networks: Let It Out community.
Kodak:
Blogging: A Thousand Words, Grow Your Biz, and PluggedIn blogs.18
Microblogging: Chief Blogger and Chief Biz Dev Officer on Twitter.18
Online video: YouTube channel.18
Organization: Hired a Chief Blogger.
Photo sharing: Flickr photostream.18
Podcasting: Kodak Close Up.18
Social networks: Facebook fan page.18
Tagging: delicious account.18
Kraft:
Blogging: Adam and Tyler.66 Love My Philly.113
Social networks: One Minute Mogul Facebook application.56 First Taste product sampling community.
Kryptonite:
Blogging: Lock picking secrets revealed.1 Unbreakable Bonds blog.38
Organization: Director, Web/Social Media, Donna Tocci.38
Social networks: Facebook fan page.38
L'Oreal. Blogging: Vichy character blog and relaunch.
Ladies Professional Golf Association (LPGA). Microblogging: Twitter account.
LaFraise. Blogging: Corporate blog.68
Lenovo. Blogging: Voices of the Olympic Games, with assistance from Ogilvy.2 Personal blog of David Churbuck, VP of global web marketing. The Heart of Business blog.113
LG. Blogging: The Official Blog of LG.70
Liberty Mutual. Widgets: Coach of the Year widget.106
Library of Congress. Blogging: Official blog.19
Linden Lab:33
Corporate blog.
Online video.
Photosharing: Flickr group pool.
Virtual worlds: Second Life.
Wiki.
LinkedIn. Blogging: Corporate blog.19
Loblaws. Ratings and reviews: Incorporated user-generated content into promotional materials to generate lift, using Bazaarvoice.
Lucky Magazine. Social networks: Facebook fan page.
Lulu.com:22
Blogging: Adventures in self-publishing.
Microblogging: Twitter account.
Social networks: Mini-store application on Facebook.
M/A/R/C Research. Blogging: CEO Merrill Dubrow's blog.49
Marriott. Blogging: CEO blog.
Masi Bicycles. Blogging: Masiguy.32
Mattel. Social networks: The Playground Community.3
Mayo Clinic:48
Blogging: News blog.
Online video: Mayo Clinic channel on YouTube.
Podcasting: Medical and Health podcasts.
Social Networks: Fan page on Facebook.
McDonalds.
Blogging: Corporate social responsibility blog. Fake Monopoly game blogs. Mom's Quality Correspondents blog - "real moms" blogging about McDonalds behind the scenes.
Podcasting: Investor relations and other issues.
Social networks: Internal "Mindshare" community powered by Awareness Networks. College Hoops Extra Value Picks Facebook Application.56
McKinsey & Company:
Microblogging: McKinsey Quarterly and Business Technology Office on Twitter.
Social networks: McKinsey Quarterly Facebook fan page.
Men's Health Magazine. Widgets: Daily dose widget.106
Men's Vogue Magazine. Social networks: Facebook fan page.
Mercedes-Benz. Social networks: Generation Benz virtual private community.37
method:81
Customer support: getSatisfaction page.
Microblogging: Twitter account.
Social networks: Facebook fan page.
Microsoft:
Blogging: Community blogs.19
Online video: Bring The Love Back and Inspiration, Anyone? videos.7
Social networks: Channel 9 developer community. Got Pies, OfficePoke, and Name That Small Business applications on Facebook.56
Miller Brewing Co. Social networks: Today I'm Toasting Facebook application.56
Mini USA. Brand monitoring: MotiveQuest project.25
Molson:
Blogging: Molson in the Community blog.34
Microblogging: Employees on Twitter include MolsonFerg, ToniaHammer, and MolsonRoss.34
Outreach: Brew 2.0 event.34
Social networks: "No. 1 Party School in Canada" contest on Facebook backfires. Or did it?
Monster. Widgets: Monster jobs widget on Apple.
Motorola:
Blogging: Broadband Insights blog.113
Wikis: MOTO Q Wiki with how-tos on using the phone.
Motrin. Microblogging: Motrin Moms controversy.
Mountain Dew. Discussion Boards: Dewmocracy.40
MTV:
Blogging:113 Splash Page. Movies Blog.
Social networks: Flux
Widgets: VMA 2008 and New Year's Eve 2008 widgets.106
NASA. Microblogging: Twitter account.49
National Geographic:112
Blogs: The Green Guide
Forums: NGC Forums
Mashups: Wildlife Filmaker
Microblogging: Twitter account
Online Video: Everyday Explorers, YouTube channel
Podcasts: Three podcasts
Social networks: Imbee, MySpace,
Virtual worlds: LA Hard Hats virtual construction site.2
Widgets: NGM Widgets, Facebook widget
National Instruments. Social networks: Nerd network.3
National Marine Sanctuaries. Microblogging: Twitter account.49
National Science Foundation. Microblogging: Twitter account.49
National Women's Information Center. Microblogging: Twitter account.49
NBA. Widgets: 2008 All-Star Ballot widget on Yahoo.
NetShops. Ratings and Reviews from PowerReviews increased sales 26%.3
Network Solutions.108
Blogging: Solutions Are Power blog
Crowdsourcing: Ideas Are Power
Microblogging: @netsolcares on Twitter
Online Video: Solution Stars Video Conference
Social Networks: My Solution Spot
Nike.
Blogging: Nike Basketball. Running.19 Women NFR.19
Mashups: Nike 6.0 action sports community.2 Nike+ running route finder.
Social Networks: Jordan Brand Breakfast Club drew 120,000 members.3
Widgets: Nike+ challenges and goals.
Nikon. Blogging: Marketing blogger outreach campaign. Picturetown outreach campaign.
Nintendo. Online video: YouTube girlfriend on Wii Fit video.
Nissan. Blogging: Tiida Blog.113
Nokia:
Blogger outreach: WOM World.
Blogging: Conversations.113
Social networks: MOSH.20 Somebody Else's Phone ad campaign: Anna, Jade, and Luca character pages on Facebook.
Novo Nordisk. Blogging: Youth panel blog.113
OpenSkies:41
Blogging: OpenSkies blog.
Online video: Fly OpenSkies channel.
OpenTable. Social networks: Reservations application on Facebook.56
Oracle:
Blogging: Hundreds of blogs.42
Crowdsourcing: Oracle Mix.42
Microblogging: 110+ employees on Twitter and other services.
Social networks: Oracle community.42
Orange. Social networks: unsignedAct promotion.29
Oscar Mayer:
Blogging: Hotdogger blog, inside the Wienermobile. For real.
Microblogging: Wienermobile on Twitter.
Photosharing: The Wienermobile In The Wild group pool
PacSun. Microblogging: Twitter account.
Pampers:
Blogging: Mommy blogger event.
Social networks: Pampers village.47
Paramount Pictures. Social networks: Stop Loss Facebook application.56
Park City Mountain Resort:107
Blogging: Information blog.
Microblogging: Twitter account.
Patagonia. Blogging: The Cleanest Line.
Peace Corps. Microblogging: Twitter account.49
Pep Boys. Crowdsourcing: Suggestion box.73
Pepsi:
Blogger outreach: Can redesign triple package delivery.
Content aggregation: The Pepsi Cooler.
Organization: Hired Bonin Bough to run social media
PetSmart. Microblogging: Twitter account.
Pfizer. Widgets: Frame-Your-Horse widget on Yahoo.
Pitney Bowes. Blogging: Open Mike CEO blog.19
Pizza Hut.24 Social networks: Facebook fan page.
PlusNet.
Microblogging: Twitter account for customer support.
Social networks: Community site.83
Pontiac.92
Blogging: Pontiac Underground.
Social Network: Pontiac Pulse.
PR Newswire:26
Blogging: ProfNet Post
Microblogging: 20+ employee accounts and three corporate accounts
Photosharing: Flickr photostream
Social Networks: Three fan pages on Facebook, including PR Newswire for Journalists; News Releases Facebook application.
Tagging: Michael Pranikoff on delicious
Widgets: Eight Google gadgets,
Progress Software.31
Blogging: Four corporate blogs, including the SOA Infrastructure Blog.
Microblogging: Three Twitter accounts, including ProgressSW
Social networks: Facebook SOA Infrastructure group.
Progressive Insurance. Widgets: Progressive Traffic widget on Yahoo.
PUMA:
Blogging: Fake ad controversy.
Social networks: Facebook Usain Bolt application.
Purina:
Blogging: Scratchings-and-Sniffings and PurinaCare Pet Insurance blogs.55
Widgets: Yesterday's News on Yahoo.
Queensboro Shirt. Blogging: Behind the Seams.89
Quicken:44
Blogging: Quizzle, What's The Diff? blogs.
Crowdsourcing: Quicken Loans and Quizzle on Yahoo! Answers.
Microblogging: Twitter account.
Online video: YouTube account.
Photosharing: Quizzleblog photos on Flickr.
Reebok. Social networks: Run Easy community. Facebook fan page.
Renault. Blogging: ING Renault F1 Team Blog.113
Revlon. Widgets: Lash Fantasy.106
Royal Bank of Canada. Blogging: The Next Great Innovator Challenge.113
Rubbermaid:
Blogging: Adventures in Organization blog.3
Bookmarking: Rubbermaid on StumbleUpon.43
Microblogging: Twitter account.43
Online video: YouTube account.43
Photosharing: Flickr photostream.43
Social networks: Facebook fan page.43
Salesforce.com. Crowdsourcing: IdeaExchange has generated 8,300+ ideas.3
Santa Cruz Skateboards. Microblogging: Twitter account.
Samsung:
Microblogging: SamsungMobileUS and The Samsung Instinct on Twitter.20
Social networks: Ant Fight Club application on Facebook.56
Widgets: Omnia widget.106
SAP. Social networks: Developer community. Business process expert community. Ecosystem collaboration.6
SAS. Blogging: Twelve blogs including A Shot in the Arm and Closing the Intelligence Gap.90
Saturn. Social networks: ImSaturn.15
Scene Magazine. Social networks: Facebook page.103
Sci-Fi Network's Eureka. Microblogging: _S_A_R_A_H_ on Twitter.105
Scotland National Health Service. Social Networks: My Community Space.29
SeaWorld San Antonio.108
Blogging: Coaster Connection blog
Microblogging: @seaworldcomm on Twitter
Online Video: saseaworld on YouTube
Photosharing: seaworldSA on Flickr
SeamlessWeb:57
Blogging: Insider's Network blog.
Microblogging: Twitter account.
Photosharing: Flickr group pool.
Social networks: Facebook fan page.
Securities and Exchange Commission. Microblogging: Twitter account.49
Segway. Social networks: Segway Social community.110
SELF Magazine. Social networks: Facebook fan page.
Seventeen Magazine. Social networks: Facebook fan page.
Shop Direct Group (UK).23 Blogging: Corporate blog. Love Label from Littlewoods Direct.
Siemens. Widgets: NCAA basketball widget on Yahoo.
Silk Soy Milk. Social networks: Green Caps for Green Energy Facebook application.56
Simon & Schuster. Widgets: Stephen King's N.106
Simon School, U of Rochester. Blogging: Communications, Admissions, and Women's Entrepreneurs Blogs.78
Skittles. Social networks: Facebook fan page.61
Skype. Blogging: Business blog.74
Slice Media:97
Blogging: Corporate blog.
Online video: YouTube channel.
Social Networks: Facebook fan page.
Smithsonian Channel. Blogging: Content blog.
Sonic Drive-In. Widgets: Gift List Manager widget on Yahoo.
Sony Electronics. Blogging: Sony Electronics blog. Fake PSP blog in 2006.
Southwest Airlines.
Blogging: Nuts About Southwest.
Microblogging: SouthwestAir on Twitter.
Online video: YouTube channel.
Photo sharing: Flickr group.
Widgets: Ding!
Splenda. Virtual Worlds: Second Life island.
Spreadshirt. Blogging: Corporate blog.68
Spring Awakening musical:40
Blogging: Totally TRUCKED! blog.
Online video: YouTube channel.
Sprint. Widgets: Daily serenade widget.106
Starbucks.
Crowdsourcing: My Starbucks Idea, over 50,000 ideas submitted.
Microblogging: Twitter account.12
Starwood Hotels. Blogging: The Lobby.
Stormhoek:
Blogging: Corporate blog.
Online video: YouTube channel.
Social networks: Facebook group.
StubHub. Social networks: Concert Scene Facebook application.56
Subaru. Social networks: Subaru Owners Connection community which increased purchase intent 68% and converted seven sales.
Sun Microsystems.
Blogging: 4,600+ Sun-related blogs.
Online video: YouTube account.47
Swisscom. Blogging: Umweltmanagement Swisscom.113
Sybase. Blogging: Thirteen employee blogs.95
Sydney Writers' Centre:60
Blogging: Corporate blog.
Podcasting: interviews with authors.
Social networks: Facebook fan page. MySpace page.
T-Mobile.
Blogging: Deutsche Telekom/T-Mobile demands that the Engadget Mobile blog discontinue using the color magenta.
Social networks: Transmission with T-Mobile music show on Bebo.29
Wiki: Sidekick wiki.95
Taco Bell.24 Social networks: Facebook fan page and I Love Taco Bell application.
Target:
Blogging: Times Square billboard situation.
Social Networks: Facebook fan page. Dorm Survival Guide application with 7,000+ members on $500,000 budget. Facebook WOM campaign.1
Widgets: Four widgets on Yahoo.
Teen Vogue. Social networks: Facebook fan page.
Telstra:35
Blogging: 14 blogs under the now we are talking banner
Podcasting: now we are talking podcast
Texas Instruments. Blogging: DSP blog.19
The Economist. Social networks: Facebook fan page.
The Home Depot:10
Microblogging: Twitter account.
Online video: YouTube channel.
Ratings and reviews: Bazaarvoice's Ask & Answer
Tagging: Social bookmarking in several content areas
The New York Times:
Blogs: 60+ content blogs.
Microblogging: Twitter account.
Social Networks: TimesPeople - article sharing in Firefox.2 News quiz Facebook application and fan page.
The New Yorker. Social networks: Facebook fan page.
The Nielsen Company. Social networks: Hey! Nielsen media commentary community.
The Wall Street Journal:
Blogs: 40+ content blogs.
Microblogging: Twitter account.
The Weather Channel. Widgets: The Weather Channel Mac widget on Apple.
Timberland. Social networks: Earthkeepers application on Facebook.56
TJ Maxx:
Microblogging: Twitter account.
Social networks: What's In community.
Toyota Motor Company:
Blogging: Open Road Blog.58
Brand monitoring: Client of Nielsen Online.
Microblogging: Open Road on Twitter.
Virtual worlds: Toyota Metapolis.2
Widgets: Fantasy Football widget on Yahoo. FJ Cruiser mini bulletin widget.106 Corolla "the help" widget.106
Transportation Security Adminstration:
Blogging: Evolution of Security blog.
Microblogging: Twitter account.49
Travel Channel. Social networks: Kidnap! application on Facebook.56
Turkey Hill. Blogging: Ice Cream Journal.4
Tyson Foods:16
Blogging: Tyson Hunger Relief.
Microblogging: Twitter account.
United Kingdom government:29
Microblogging: Twitter account
Online video: Number10 channel on YouTube
Photosharing: Flickr photostream
United States Army. Microblogging: Twitter account.49
United States Department of Homeland Security:
Blogging: Leadership Journal blog.
Microblogging: Twitter account.49
United States Department of State.
Blogging: Dipnote blog.95
Microblogging: Twitter account.49
United States Equal Employment Opportunity Commission. Microblogging: Twitter account.49
United States government:
Microblogging: Spanish portal Twitter account.49
Social networks: A-Space intelligence community with CIA, FBI, and NSA.
United States House of Representatives. Microblogging: Twitter account.49
United States Joint Forces Command. Microblogging: Twitter account.49
United States Navy. Social networks: Navy For Moms.52
United States Office of Personnel Management. Microblogging: Twitter account.49
United States Senate. Microblogging: Twitter account.49
Vanity Fair:
Blogging: Five corporate blogs.
Social networks: Facebook fan page.
Verizon:
Blogging: Policy Blog.19
Brand monitoring: Using JD Power/Umbria to listen.3
VH1. Widgets: Viva Hollywood widget.106
Victoria's Secret. Social networks: PINK fan page on Facebook.
Virgin America. Microblogging: Twitter accounts for information and sales.5
Visa. Social networks: Visa Business Network application on Facebook.2
Volvo. Blogging: Volvo Buses Environment blog.113
W Magazine. Social networks: Facebook fan page.
Wal-Mart:
Blogging: Check Out, a blog written by buyers. Fake blog: Walmarting Across America. Detractor blogs: Wal-Mart Watch and Working Families For Walmart?
Social networks: Facebook Roommate Style Match application. The Hub. Elevenmoms community.
Widgets: Receipes.106
Wear-Dated Carpet:
Blogging: The Carpetology Blog.3
Online video: YouTube channel.32
Photosharing: Flickr group pool.32
Social networks: Friends of Wear-Dated and Wear-Dated carpet Facebook fan pages.32
Wells Fargo:28
Blogging: Four corporate blogs.
Online video: YouTube channel.
Social networks: MySpace profile for Cassie, from Stagecoach Island. Facebook Stagecoach Island application and fan page.
Virtual worlds: Stagecoach Island.
Wharton School of Business. Blogging: MBA Admissions blog.
Whirlpool. Podcasting: Developed and sponsors The American Family.
Whole Foods:
Blogging: Whole Story blog.
Microblogging: Twitter account.5
Wiggly Wigglers:32
Blogging: Corporate blog.
Podcasting: Wiggly Podcast.
Social networks: Facebook group.
WWE:
Social networks: Facebook application.2
Widgets: Fan Nation News widget on Yahoo. Smackdown vs. Raw widget.106
Xerox. Blogging: 11 corporate blogs.2
Yahoo! Blogging: Search blog.19 Yodel Anecdotal.113
Yoplait. Blogging: Bravo la petite fleur!19
Yum! Brands:
Blogging: CEO David Novak has an internal blog.24
Brand monitoring: Nielsen Online and Radian6.24
Outreach: World Hunger Relief Week.24
Zappos:
Blogging: 13 corporate blogs.
Crowdsourcing: Suggestion box.73
Microblogging: Multiple Twitter accounts, including CEO Tony Hsieh.
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