Wednesday, June 6, 2012

Social Media Tips

Lisa Galarneau who is a social media anthropologist and did research for Microsoft; explains what she has discovered about social media, this may be helpful for you -

She is fascinating - have a look at her site - you never know what you may learn from her!

Although she discusses sharing and engaging; she uses her Twitter accounts to ReTweet information while I still emphasise that you try build a community on every platform you use.

I understand that most of you use social media to promote your own business, have a look at your content, mix up content a bit more and start engaging with other people ( Use the search feature on each site to find relevant content, valuable information and even people/businesses to follow)

Twitter can be the most useful tool/platform for sharing and exchanging information; I highly encourage you to mix up your content (quotes, resources, your own info, other info, info which relates to your brand/content, images, videos, interesting posts, responding to other people, answering people etc)

I recommend Tweeting at least 1-5 times a day (although you can Tweet up to 250 times a day!) and when there is an event, festival or function which is related to your business/brand - you might find you are Tweeting more on some days and less on others.

Mix up your Facebook content (resources, news, images, videos, your own content, your own services/products, images, quotes and even ask your fans questions/respond to them) - communicate with your fans.

I recommend a Facebook update once a day in the mornings between 9am - 11:30am EST

Try to mix up content on a ratio of 10:1 (for both Twitter and Facebook)

 - 10 interesting, informative, fun, entertaining, educational, inspiring, motivational, links, images, videos, tips, tools, guides, how tos, other resources updates

to 1 brand/business, product, blog post, service, launch,  announcement, event or any other information about your business/brand update

If you need help with Pinterest - let me know. Certainly have a board or a few business boards with your content/products/blog posts but set up a few other boards as well. Connect with others (in other words find, like and comment on other people's content/pins)

Instagram is fast becoming a great photo sharing opportunity for brands to reach their audience. If you are interested in Instagram - set up a business Instagram account with your own images but branch out a little and connect/like/comment on other people's content too. (You can find other content or hashtags via the search feature)

Your business blog is essentially for your business. However think about your audience too and ask if they will be interested in the post. Is it valuable, is there a link to purchase something, to attend something, have they all the information they need?

Is the information timely and relevant? How are people finding you, what tags and keywords are you using? What do they want and what are they searching for? Is the post title relevant? Are the images attractive and does the entire post grab their attention?

I recommend a blog post at least once a week on a Wednesday or Thursday morning between 9-12pm EST - and then pop the link with an introduction (An interesting, valuable introduction to give people a reason why they should be clicking to read) onto Facebook and Twitter.

Search Pinterest, Twitter, Facebook ,sites and blogs for inspiration for your own blog posts (or newsletters, marketing ideas, launches, announcements etc) Find relevant images and content and don't forget to cite the original source and link back to the original content!

Social Media is about building a community and being social and offering engagement/ a different relationship with your customers and clients. Have fun using social media as a PR and communications tool while having fun answering your fans/followers and engaging with people.

If you have any questions about content and how to use different platforms please ask! You can connect with me on Twitter | Facebook | email me on or even just call 0408 478 224.


1 comment:

  1. Social Media is a great media these thing you should that..include a Facebook "like box" on the top right side of the blog so people can "like" your Facebook page even while they are on your blog..
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