15 Ways to Use Pinterest for Business

As a social media trainer; I am using Pinterest to find and share valuable tips, tools and resources so I’ll probably be a bit more formal than most people.

I think the whole point of Pinterest is visual, whether it’s ideas, products, images, resources or blog posts. I use Pinterest for ideas for my own blog posts and updates so I use Pinterest to share content (repin, comment on and like) 

Pinterest can work really well for small businesses, bloggers, designers, retail outlets, cafes, shops as well as for people who want resources, images, decor ideas, food tips, health tips, inspirational quotes/content and as a platform to share anything you love whether it is for business purposes or for your own personal inspiration.

So Here are 15 Ways to Use Pinterest for Business:

1) Set up a few boards - click on the add button then Create a Board

2) Give each board a name which relates to each board and easy to find in search; so if it’s Social Media Humour or Social Media Tips or Places I Love or whatever. Then describe each board and place a relevant link in the description (remember it cannot hyperlink and you cannot view this content on mobiles but it helps to have a clear description especially if it is a board promoting your business/brand)

3) Choose a board (or however many make sense for your business/brand) where you can pop content to link back to your site, articles, portfolio, blog, Facebook,Twitter etc – using images and direct links to the content itself. This is how you can drive traffic to and from each platform. Use each pin to describe whatever the content is.
On the board itself use different pictures and keep uploading content – e.g. you can also add a Facebook image to direct people to your page by using a direct link with image like this one http://pinterest.com/pin/76631631129967721/

4)  Use other boards which are not business/brand related because Pinterest is essentially about sharing pins/repinning other users content/inspiring interest.
If it’s only/all about you it doesn’t make sense from a social media marketing point of view ( this also applies to Tweets on Twitter, Facebook updates, Instagram photos but your blog can be essentially only about you/your brand)

5)  Pin whatever you like in the boards, either by clicking on other pins and repining or finding your own pins to pin. (Use the add feature to add a pin (a link) or to upload a picture)  Ensure that each board makes sense to other people and can be easily found in the search bar. I think that’s why so many of the boards have got such basic names.

6) Check the images and links - that the content in question does in fact link to the relevant source as described; before you repin. This will help when others repin your content; by clicking on the image, users find a direct link to the picture and the original source (there are plenty of spammers online setting up fake/malware links)
Avoid repining anything until you have checked the content.

7) If I like the image and the link is wrong (or does not go to an external page with a direct image/link); I repin the image, then I find the original source, edit the link (add the correct link) to help drive users to the correct source. This means you are directing other users to the right links.

8) If you upload a picture (by clicking add), pin it and then click edit to insert the link; don’t leave the image without an external link directly to the image and content itself. People are learning to only pin/repin after checking and finding the proper links and sources. It also means that if you use links for blog posts, updates or Tweets  - it will be easier to cite the original source.

9) Comment and like on other pins as well as repin pins (after checking sources) onto your boards - this is the way to build trust and build a community of followers who will repin your pins.

10) Describe content and links you upload or pin in the description section. Keep the information short and concise (about a sentence or two)

11) I use my business logo when sharing content without relevant images; to promote my Twitter account and when I want to promote some blog posts without images – perhaps you can choose some images to do the same

12) Check how everything looks on a mobile (it helps because I think Australians are avid mobile users)

13) If a board gets too full; start other boards (and make them sub - boards as I have done with Social Media Love) and then divided boards up into sub-boards such as Facebook, Twitter etc. I didn't want to have a single board with great content/info so chose to divide up my boards to assist other users with repinning relevant content.

14) And pin whenever you like! Make it fun, interesting, inspiring, unusual, personal, educational, funny … it’s really addictive.

15) Have a look at http://pinterest.com/fatmumslim/ or George Takei http://pinterest.com/georgetakei/ to see how Pinterest can be used to create a community.

I use Pinterest for training purposes and to drive links to my Facebook, blog and Twitter accounts.

If you want to use Pinterest for business; download this free eBook from Hubspot called How to Use Pinterest for Business - http://www.hubspot.com/how-to-use-pinterest-for-business/

If you are curious about Pinterest; here are some links that will help you with using this platform for pleasure or business:

1) 8 Rules of Pinterest Etiquette - http://www.flowtown.com/blog/8-rules-of-pinterest-etiquette

2) The Copyright Question: How to Protect Yourself on Pinterest - http://mashable.com/2012/03/21/pinterest-copyright-legal-issues/

3) How to Use Pinterest for Marketing - Infographic http://blog.hubspot.com/blog/tabid/6307/bid/33272/A-Simple-Cheat-Sheet-for-Using-Pinterest-for-Marketing-Infographic.aspx 

4) And a Pinterest 101 Tutorial from GFC LernFree.org - http://www.gcflearnfree.org/pinterest101

If you have any questions about Pinterest and how to use Pinterest for marketing purposes; please contact me ebbyeryan@gmail.com

source: http://www.j6design.com.au/ClientArea/MakePinterestworkforyourbusiness.aspx

Social Media Tips

Lisa Galarneau who is a social media anthropologist and did research for Microsoft; explains what she has discovered about social media, this may be helpful for you - http://www.jeffbullas.com/2012/06/05/10-social-media-secrets-from-the-social-scientist/

She is fascinating - have a look at her site - you never know what you may learn from her! http://lgalarneau.webs.com/

Although she discusses sharing and engaging; she uses her Twitter accounts to ReTweet information while I still emphasise that you try build a community on every platform you use.

I understand that most of you use social media to promote your own business, have a look at your content, mix up content a bit more and start engaging with other people ( Use the search feature on each site to find relevant content, valuable information and even people/businesses to follow)

Twitter can be the most useful tool/platform for sharing and exchanging information; I highly encourage you to mix up your content (quotes, resources, your own info, other info, info which relates to your brand/content, images, videos, interesting posts, responding to other people, answering people etc)

I recommend Tweeting at least 1-5 times a day (although you can Tweet up to 250 times a day!) and when there is an event, festival or function which is related to your business/brand - you might find you are Tweeting more on some days and less on others.

Mix up your Facebook content (resources, news, images, videos, your own content, your own services/products, images, quotes and even ask your fans questions/respond to them) - communicate with your fans.

I recommend a Facebook update once a day in the mornings between 9am - 11:30am EST

Try to mix up content on a ratio of 10:1 (for both Twitter and Facebook)

 - 10 interesting, informative, fun, entertaining, educational, inspiring, motivational, links, images, videos, tips, tools, guides, how tos, other resources updates

to 1 brand/business, product, blog post, service, launch,  announcement, event or any other information about your business/brand update

If you need help with Pinterest - let me know. Certainly have a board or a few business boards with your content/products/blog posts but set up a few other boards as well. Connect with others (in other words find, like and comment on other people's content/pins)

Instagram is fast becoming a great photo sharing opportunity for brands to reach their audience. If you are interested in Instagram - set up a business Instagram account with your own images but branch out a little and connect/like/comment on other people's content too. (You can find other content or hashtags via the search feature)

Your business blog is essentially for your business. However think about your audience too and ask if they will be interested in the post. Is it valuable, is there a link to purchase something, to attend something, have they all the information they need?

Is the information timely and relevant? How are people finding you, what tags and keywords are you using? What do they want and what are they searching for? Is the post title relevant? Are the images attractive and does the entire post grab their attention?

I recommend a blog post at least once a week on a Wednesday or Thursday morning between 9-12pm EST - and then pop the link with an introduction (An interesting, valuable introduction to give people a reason why they should be clicking to read) onto Facebook and Twitter.

Search Pinterest, Twitter, Facebook ,sites and blogs for inspiration for your own blog posts (or newsletters, marketing ideas, launches, announcements etc) Find relevant images and content and don't forget to cite the original source and link back to the original content!

Social Media is about building a community and being social and offering engagement/ a different relationship with your customers and clients. Have fun using social media as a PR and communications tool while having fun answering your fans/followers and engaging with people.

If you have any questions about content and how to use different platforms please ask! You can connect with me on Twitter | Facebook | email me on ebbyeryan@gmail.com or even just call 0408 478 224.

source: http://www.toprankblog.com/2012/05/5-business-blogging-tips/