Wednesday, July 21, 2010

Being social ...

Meet with clients and networking.

Social Media is about being social and making contacts.

I explained to a new client today that using social media is about reach. You never know who will be interested in your business and why.

It could be a work at home mum, a graphic designer, a CEO of a huge business, a person who wants to start their own small business and any of these people (and thousands of others!)  who just like what you do or the kind of business you have.

It could be anyone from anywhere and if someone asks them, do you know a business who makes cards or does social media for small businesses or does PR, then you can say yes I am a fan of theirs on Facebook, follow them on Twitter, I read their blog posts and I really like what they do. Or I like their blog posts, their Tweets, what they say, their passion for their work ... it is surprising why people follow each other.

Social Media is about communicating and making connections. It is about building up a profile and making contacts. Some businesses use social media to attract new customers and consumers and others use it to reach as many people as they can.

The money will come, it's more about being authentic and genuine and building up fans and followers. You will learn how to write updates, how to submit links to social media sites, how to add photos and do all the networking, promoting and marketing under the social media platform.

You become the master of your business, the captain of your business's soul.

And the reach of social media is extraordinary.

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