Wednesday, September 9, 2009

Social Media Marketing and companies who are doing it

This is Peter Kim’s list of social media marketing examples, started in 2008, he keeps updating it - http://www.beingpeterkim.com/2008/09/ive-been-thinki.html

Total brands: 324
Examples of companies using and being used by social media marketing:
3 Italia. Social networks: Facebook
Business and La3 DVB-H groups.80
Abbott Labs. Social networks: Facebook
Labs Are Vital scholarship contest.45
Absolut Vodka:
Online video:
ABSOLUTworld.20
Social networks:
Top Bartender page on Facebook.56
Accenture:
Blogging:
Nine corporate blogs.19
Podcasting:
Five corporate podcasts.
Social networks:
Borderless Workplace.3
Accuquote:
Blogging:
Life Insurance blog.19
Podcasting:
Life Insurance podcast.
Acura:
Social networks: Facebook
Acura TSX Connect fan page.
Widgets:
Acura RDX Traffic on Yahoo.
Acuvue. Social networks: Facebook
"Wink" application.3
Addison Avenue. Crowdsourcing:
Suggestion box.73
Adidas. Social networks: adidas soccer on myspace; 70% of ROI driven by pass-along, aka "
never-ending friending."
Adobe:
Blogging: Many individual and product blogs (
directory)113
Tagging:
Delicious account used to bookmark primarily tutorials.2
Airplay. Social networks:
Baseball Gameday Challenge Facebook application.56
Alltop:98
Content aggregation:
By topic.
Online video:
Alltop tutorial on YouTube.
Widgets: The
Alltop widget.
Amazon:
Social networks:
Shelfari.70
Blogging:
Web Services blog.19
AMC's Mad Men. Microblogging:
Fake Twitter accounts.
American Express. Blogging:
OPEN Forum.67
American Legacy Foundation. Social Networks:
MySpace, Bebo, hi5, xanga, Facebook, and Ning pages.94
American Red Cross. Blogging:
Red Cross Chat.19
Animal Planet. Widgets:
Killer Clips widget on Yahoo.
Annie's Homegrown. Blogging:
Bernie's Blog (offline).4
AOL. Blogging: Vincent Ferrari tries to
cancel his account.1
Apple:
Blogging:
iPod's dirty little secret.1
Social networks:
Apple Students group on Facebook.
ArcelorMittal:
Blogging:
the inside story.113
Virtual worlds:
Second Life presence.3
Artful Home. Social networks:
Community site.77
Arvada, Colorado.109
Blogging:
Inside the Center
Microblogging: Twitter account
Online video: YouTube account
Photosharing: Flickr photostream
Social networks: Facebook fan page
AT&T:30
Microblogging:
ATTNews, ATTblueroom, and OnwardSmallBiz on Twitter.
Online video:
Share AT&T channel on YouTube.
Photosharing:
Flickr photostream.
Social networks: Facebook
fan page.
Austin Ventures. Social networks:
Facebook page.
Avaya. Blogging:
The Contact Center Insights Blog.19
Avis. Blogging:
We Try Harder.41
Avon:34
Social media press release:
Avon Breast Cancer Crusade.
Social networks:
Canada Breast Cancer Crusade on Facebook.
BAE Systems.Blogging:
Graduate blog.74
Bank of America:
Online video:
Managers sing at a corporate meeting.
Social networks:
Small Business Community on Clearspace. Medal Me! Facebook application.56
Bayer. Blogger outreach:
Berocca Blogger Relief pack.70
BBVA. Social networks:
Finance community.54
BearingPoint:
Blogging:
New Thinking For a Changing World.36
Microblogging:
Twitter account.36
Wiki:
MIKE2.0 Methodology.
Best Buy:
Blogging: CMO
Barry Judge's blog.10
Microblogging: Barry Judge on
Twitter.10 Community Connection Manager, too.53
Online Video:
Geek Squad HQ on YouTube.53
Social networks: Created
Blue Shirt Nation to allow retail employees to support each other.
Widgets:
Desktop Planner widget and Sarah Moulton Recipe Reminder on Yahoo.
Best Western. Blogging:
On the Go with Amy travel blog focuses on travel with kids.2
Big Rock Brewery:59
Blogging:
Friends of Big Rock blog.
Bookmarking:
StumbleUpon account.
Meetup:
Friends of Big Rock.
Microblogging:
Twitter account.
Online video:
YouTube account.
Photo sharing:
Flickr group pool.
Social networks:
Facebook group. Friends of Big Rock. MySpace group.
Voting:
Digg account.
Bigelow Tea:
Social Networks:
MySpace and Facebook pages.93
Blogging:
Bigelow Blog.19
Blendtec. Online video:
YouTube channel has almost 100,000 subscribers and over 2.2 million views, helps sell B2B products to a consumer base.
BMW. Social networks: Facebook
1-Series Road Trip application. Rampenfest fan page.40
Boeing. Blogging:
Randy's Journal.19 Tanker Facts blog.
Bojangles:111
Microblogging: Twitter
GottaWannaNeeda account.
Social networks: Facebook
fan page.
Bon App├ętit Magazine. Social networks:
Facebook page.
Booz-Allen Hamilton: Social networks:
Internal platform.101
Borax. Social networks:
Dirty Girl Quiz Facebook application.56
BreakingPoint Labs:27
Blogging:
Corporate blog
Microblogging: Twitter account.
British Airways:
Microblogging:
Twitter account.5
Social Networks:
Metrotwin community.54
Brooklyn Museum.3 Social networks:
Click! crowd-curated exhibition, Posse community, ArtShare Facebook application.
BSkyB. Social network:
Facebook.74
BT. Blog:
Insight blog.74
Burton. Microblogging:
storedotburton on Twitter.73
CapGemini:85
Community:
Netvibes Universe including blogs, bookmarking, online video, slide sharing, virtual worlds, and wikis.
Carnival Cruise Lines. Social networks:
Carnival Connections community.3
Cavidi. Blogging:
HIV Viral Load.17
Charles Schwab. Social networks:
Money and More community with Communispace increased Gen X customer base 32% year/year (now offline).3
Chevrolet:
Crowdsourcing: Super Bowl 2007
ad contest.
Social networks:
Aveo Livin' Large Campus Challenge generated 217 million audience impressions.3
Chevron. Blogging:
Event blog during the World Petroleum Congress.
Chrysler. Blogging:
The Firehouse, a media blog for journalists and analysts. Corporate blog.64
Cisco. Blogging: Twelve
corporate blogs.2
Clorox. Blogging:
Dr. Laundry.19
CNN. Microblogging:
Political Ticker on Twitter.
Coca-Cola:
Blogging:
Coca-Cola Conversations discusses company history.2
Online video: Sponsored
Cans Professional 3. Diet Coke + Mentos by Eepybird.
Social networks:
Sprite Sips and CokeTag96 Facebook applications.
Virtual Worlds:
Virtual Thirst contest in Second Life to design a vending machine.
Widgets:
Coke Bubbles on Joost.
Comcast:
Blogging: Bob Garfield's
Comcast Must Die.
Microblogging:
Customer support on Twitter.
Online video:
Sleeping technician on YouTube.
Common Wealth credit union (Canada). Social networks:
Young & Free Alberta, which led to $3.6 million in new funds.3
Conde Nast Traveler. Social networks: Facebook
fan page.
CoSTUME NATIONAL:102
Blogging:
Costumers, CNC, Ennio Capasa
Microblogging: Twitter account
Online video: Costume National TV
Photosharing: Flickr photostream
Social networks: Facebook group and fan page. MySpace page.
Crest. Social networks:
Facebook page.
Cubby Bernstein:40
Microblogging:
Twitter account.
Online video:
YouTube channel.
Social networks:
BroadwaySpace. Facebook fan page and assistant's fan page. MySpace profile.
Daimler AG:75
Blogging:
Das Daimler-Blog.
Content aggregation:
FriendFeed account.
Online Video: Daimler-Blog
YouTube channel.
Photo sharing:
Flickr photostream.
Presentation sharing:
SlideShare space.
Darden School of Business:
Blogging:
Dean Bruner's blog. Admissions News blog.
Podcasting:
Podcasts@Darden.
Dawdle:65
Blogging:
Corporate blog.
Microblogging:
Twitter account.
Del Monte:
Brand monitoring: Used JD Power/Umbria to listen to conversations from dog owners.
Social networks: Created a virtual private community called
I Love My Dog (offline) to support R&D efforts.
Dell:
Blogging:
Direct2Dell generates 3.5 million pages views/month.3 Nine official internal blogs and hundreds of team/departmental blogs in English, Chinese, Japanese, French Canadian, Portuguese, and Spanish.9 Dell Hell. Osaka flaming laptop.
Brand Monitoring: Uses conversation monitoring from Visible Technologies.
Crowdsourcing:
Ideastorm allows users to suggest and vote on ideas, has generated 9,800+ ideas. Employee storm, internal idea community has generated over 2,700 ideas.3
Microblogging:
22 corporate accounts on Twitter, as well as 17+ individuals using "[Name]AtDell" handles
Virtual Worlds:
Second Life island.2
Deloitte. Social networks:
D Street internal network.88
Delta Air Lines:
Blogging:
Under the Wing.
Microblogging: Short-lived
Twitter account during brand redesign.
Online video:
YouTube account.87
Photo sharing:
Flickr photostream and group pool.87
Social networks:
Delta's Force for Global Good on Facebook.87
Detroit Pistons. Microblogging:
Twitter account.
Deutsche Telekom. Blogging:
T-Systems Automotive blog.113
Disney Music. Widgets:
Block Party widget.106
Domino Magazine. Social networks: Facebook
fan page.
Doritos. Crowdsourcing: Consumer-generated
Super Bowl ads.
Dove:
Online video:
dove evolution video on YouTube has generated over 7 million views.
Widgets:
MTV Fresh Takes widget.106
Dunkin Donuts. Microblogging:
Twitter account.
Dwell magazine. Social networks:
Dwell Connect.95
eBay. Wikis: Broadly focused
community wiki (now closed).
Edelman. Blogging: CEO
Richard Edelman and Edelman Digital blogs.19
Electronic Arts:
Online video:
Integration of YouTube videos into the upcoming Spore video game.
Social networks:
Smarty Pants, Spore, and Warhammer applications on Facebook.56
EMC2.
Blogging: Sixteen
employee blogs.95
Brand monitoring: Using Collective Intellect.14
Content aggregation:
Friendfeed account.
Online video:
YouTube channel.
Organization:
Dan Schwabel, Social Media Specialist.
Photosharing:
Flickr account.
Social Networks: EMC ONE internal network.
Documentum on Facebook.
Ericsson:99
Blogging:
Televisionary blog.
Podcasting:
Telecom report.
Ernst & Young. Social networks:
Careers page on Facebook.
Eukanuba. Online video:
YouTube account.47
Experian:82
Blogging: Free Credit Report
band blog.
Online video:
YouTube account.
ExxonMobil. Microblogging: "Janet" was a
fake Twitter account.1
Facebook. Blogging:
Corporate blog.19
Fandango:
Blogging:
Movie blog.19
Social networks:
Movie Pong Facebook application.56
Federal Citizen Information Center. Microblogging:
Twitter account.49
Fidelity Investments:
Mashups: savings rate finder and checking account comparison.
Podcasts: Three topics relating to
investment guidance.
Widgets:
market monitor.
Fiskars:
Blogging:
Fisk-A-Teers blog.4
Social networks:
Fisk-A-Teers brand ambassador program.3
Flying Dog Brewery. Crowdsourcing:
Suggestion box.73
Food Safety Information Center. Microblogging:
Twitter account.49
Ford:
Blogging: Sponsored a
test drive event for women bloggers. Where are the Joneses? blog.8
Microblogging:
FordDriveOne on Twitter. Twitter account for North America.5
Organization: Hired
Scott Monty to run social media.
Social networks:
Ford Drives U Facebook group for student buyers. Where are the Joneses? group.8
Wiki:
Where are the Joneses?8
WOM campaign:
Hurra Torpedo campaign7
Forrester Research:
Blogging:
Twelve corporate blogs
Discussion boards:
Interactive Marketing discussion boards.37
Microblogging:
Twitter account
Online video:
YouTube channel
Social networks: Facebook fan page.
FujiFilm. Social networks:
Z Spot Now for its Z20fd camera on Ning.2
Gartner:62
Microblogging:
Twitter account.
Podcasting:
Gartner Voice.
General Electric. Blogging:
From Edison's Desk.19
General Mills. Social networks:
Eat Better America.63 Pssst.
General Motors.
Blogging: Seven
corporate blogs. GM Facts and Fiction.92 GM Next.15
Microblogging:
GMblogs on Twitter.50
Online video:
I Got Shotgun.15
Global Crossing. Blogging:
IP Convergence.19
Goodwill. Blogging:
DC Fashion blog.32
Google:
Blogging:
Official Blog19 and 30+ other corporate blogs.
Online video:
Google channel on YouTube.
Gourmet Magazine. Social networks: Facebook
fan page.
GourmetStation. Blogging:
Delicious Destinations.
Graco.21
Blogging:
Corporate blog.
Microblogging:
Twitter account.
GSK:
Blogging:
alliconnect.19
Social networks:
myAlli weight loss community.3
GSN. Widgets:
Catch a game widget.106
Guardian. Blogging:
Comment is free.13
H&M. Social networks: Facebook
fan page.
H&R Block:
Microblogging:
Twitter account with almost 600 followers.
Social networks:
Facebook fan page with almost 1,000 fans.2
Harley-Davidson:
Blogging:
Museum blog.
Microblogging:
Twitter account114
Online video:
YouTube account114
Social networks:
MySpace and Facebook pages114
HBO's True Blood:91
Blogging:
Bloodcopy and Tru Blood blogs.
Microblogging:
Sookie Stackhouse character account.
Hearst. Social networks:
Spin The Bottle Facebook application.56
Heinz. Online video:
YouTube contest.55
Hershey's. Blogger outreach:
Bliss House Party, generated 15,000 blog posts.3
Hewlett-Packard:
Blogging: 55
corporate blogs.
Microblogging:
Twitter account used for promotions at BlogHer 2008.2
Hitachi. Blogging:
Six corporate blogs.19
HomeGoods. Blogging:
Openhouse blog, written by four customers, unpaid.4
Honda. Widgets:
Honda Fit Top Videos widget on Yahoo. Readysodes widget.106
Hotel Indigo. Widgets:
Corporate widget.106
HSBC. Social networks:
Stop the Great HSBC Graduate Rip-Off on Facebook. The HSBC Business Network for entrepreneurs.2
Hyundai. Widgets:
Genesis widget.106
IBM.
Blogging: 125
corporate blogs.2
Forums:
developerWorks.72
Microblogging: Smart SOA SocialNetwork
((S3N)) Team on Twitter.76
Online video: Rational Heroes
machinima videos and Meet Mr. Fong on YouTube.72
Podcasting:
developerWorks72 and Social Networking Now76
Social networks:
Rational Heroes community space.72
Strategy: internal
social computing guidelines
Virtual Worlds: IBM Business Center and Rational Software Conference/Hipihi in Second Life.72
Wikis:
developerWorks.72
Ikea.
Blogging: Blogger relations with
Jen Segrest of OHIkea, creator of "Saint Tokig" and forced to change her blog name to "FlatPack Ohio." Ikea Hacker.84 Ikea Fans.84
Online video:
Video sharing (Sweden)84
Social networks:84
Community (Singapore). Facebook fan group.
Indium Corporation.49 Blogging:
Nine corporate blogs.
ING:
Blogging:
My Cup of Cha.113
Virtual worlds:
ING Cha Lounge.
innocent drinks:
Photo sharing: Flickr pool for
the big knit.
Social networks: Facebook
fan page.
Instituto de Empresa Business School. Social networks:
ieCommunities.69
Intel.
Blogger outreach:
Intel Insider program.71
Blogging:
Corporate family of blogs.71 Inside Scoop lifestyle blog.71 Game Faces blog.34
Microblogging:
Intel Developer Forum and Inspired By Education.71
Online video:
YouTube account.71
Photo sharing:
Flickr photostream.71
Public Relations:
Social media news releases.71
Social networks: Facebook
Intel Developer Forum, Inspired By Education, and International Science and Engineering Fair pages.71 Gateway 2 India on Facebook.100 Intel Studios for unsigned musicians.71 Open Port for IT Pros.71 Intel Software Network Communities.2
Sponsorships:71
PopURL collection for IT Pros. Digg Labs Visual Arc. Slashdot meet the experts.
Intercontinental Hotels and Resorts. Blog:
Intercontental travelogue.74
Intuit:
Blogging:
TurboTax support team blog. Bob Meighan's Amazon Blog.51
Crowdsourcing:
Suggestion box.73
Microblogging: 25+ employee accounts on Twitter to answer product questions.46
Online video:
QuickBooks account on YouTube.46 TurboTax Tax Laugh on YouTube.51
Ratings and Reviews:
TurboTax51
Social networks:
Corporate umbrella fan page on Facebook.46 TurboTax Support community. QuickBooks community.46 JumpUp community for new businesses.46 TurboTax Inner Circle Community.51
Wiki:
TaxAlmanac.2
JCPenney.
Online video:
Fake teen sex ad.1
Social networks:
azjeans.com on Facebook
Widgets: JCPT
oday desktop widget
Jeep:
Online video: YouTube
Jeep channel.
Photo sharing:
Flickr pool.
Social networks: Facebook
fan page. MySpace page. Jeep community.2
JetBlue.
Blogging: "
JetBlue hostage" blog.
Microblogging:
Twitter account.
Online video: YouTube
channel for corporate communications. Valentine's Day 2006 meltdown.1
Photo sharing:
Flickr pool.
Social networks:
JetBlue University.2
Jobster. Social networks:
Facebook application.54
Johnson & Johnson.
Blogs:
JNJ BTW. Kilmer House - history blog.
Events:
Camp Baby 2008 for mommy bloggers.
Online video:
J&J health channel on YouTube.
Social networks: Facebook
Acuminder application and ADHD Moms fan page.45
Johnson Controls. Blogging:
Your Energy Forum.113
Joffrey's. Outreach:
Java Beta Test. Results include new flavor and name.39
Kaiser Permanente. Blogging:
Dr. Maring's Farmers' Market and Recipe Update.19
Keen Footwear. Microblogging:
Twitter account.
KFC:11
Blogging:
KFC Nation Citizen Blogs.
Social networks:
KFC Nation. Facebook fan page.24
Kia Motors. Blogging:
Kia BUZZ blog.79
Kimberly-Clark. Widgets:
Room-A-Day Giveaway widget.106
Kleenex:
Blogging: Let It Out
blog.4
Social Networks: Let It Out
community.
Kodak:
Blogging:
A Thousand Words, Grow Your Biz, and PluggedIn blogs.18
Microblogging:
Chief Blogger and Chief Biz Dev Officer on Twitter.18
Online video:
YouTube channel.18
Organization: Hired a
Chief Blogger.
Photo sharing:
Flickr photostream.18
Podcasting:
Kodak Close Up.18
Social networks:
Facebook fan page.18
Tagging:
delicious account.18
Kraft:
Blogging:
Adam and Tyler.66 Love My Philly.113
Social networks:
One Minute Mogul Facebook application.56 First Taste product sampling community.
Kryptonite:
Blogging:
Lock picking secrets revealed.1 Unbreakable Bonds blog.38
Organization: Director, Web/Social Media,
Donna Tocci.38
Social networks: Facebook
fan page.38
L'Oreal. Blogging:
Vichy character blog and relaunch.
Ladies Professional Golf Association (LPGA). Microblogging:
Twitter account.
LaFraise. Blogging:
Corporate blog.68
Lenovo. Blogging:
Voices of the Olympic Games, with assistance from Ogilvy.2 Personal blog of David Churbuck, VP of global web marketing. The Heart of Business blog.113
LG. Blogging:
The Official Blog of LG.70
Liberty Mutual. Widgets:
Coach of the Year widget.106
Library of Congress. Blogging:
Official blog.19
Linden Lab:33
Corporate blog.
Online video.
Photosharing:
Flickr group pool.
Virtual worlds:
Second Life.
Wiki.
LinkedIn. Blogging: Corporate blog.19
Loblaws.
Ratings and reviews: Incorporated user-generated content into promotional materials to generate lift, using Bazaarvoice.
Lucky Magazine. Social networks: Facebook
fan page.
Lulu.com:22
Blogging:
Adventures in self-publishing.
Microblogging:
Twitter account.
Social networks:
Mini-store application on Facebook.
M/A/R/C Research. Blogging: CEO
Merrill Dubrow's blog.49
Marriott. Blogging:
CEO blog.
Masi Bicycles. Blogging:
Masiguy.32
Mattel. Social networks:
The Playground Community.3
Mayo Clinic:48
Blogging:
News blog.
Online video:
Mayo Clinic channel on YouTube.
Podcasting:
Medical and Health podcasts.
Social Networks:
Fan page on Facebook.
McDonalds.
Blogging:
Corporate social responsibility blog. Fake Monopoly game blogs. Mom's Quality Correspondents blog - "real moms" blogging about McDonalds behind the scenes.
Podcasting: Investor relations and other issues.
Social networks: Internal "Mindshare" community powered by Awareness Networks.
College Hoops Extra Value Picks Facebook Application.56
McKinsey & Company:
Microblogging:
McKinsey Quarterly and Business Technology Office on Twitter.
Social networks: McKinsey Quarterly Facebook
fan page.
Men's Health Magazine. Widgets:
Daily dose widget.106
Men's Vogue Magazine. Social networks: Facebook
fan page.
Mercedes-Benz. Social networks:
Generation Benz virtual private community.37
method:81
Customer support:
getSatisfaction page.
Microblogging:
Twitter account.
Social networks:
Facebook fan page.
Microsoft:
Blogging:
Community blogs.19
Online video:
Bring The Love Back and Inspiration, Anyone? videos.7
Social networks:
Channel 9 developer community. Got Pies, OfficePoke, and Name That Small Business applications on Facebook.56
Miller Brewing Co. Social networks:
Today I'm Toasting Facebook application.56
Mini USA. Brand monitoring:
MotiveQuest project.25
Molson:
Blogging:
Molson in the Community blog.34
Microblogging: Employees on Twitter include
MolsonFerg, ToniaHammer, and MolsonRoss.34
Outreach:
Brew 2.0 event.34
Social networks: "No. 1 Party School in Canada"
contest on Facebook backfires. Or did it?
Monster. Widgets:
Monster jobs widget on Apple.
Motorola:
Blogging:
Broadband Insights blog.113
Wikis:
MOTO Q Wiki with how-tos on using the phone.
Motrin. Microblogging:
Motrin Moms controversy.
Mountain Dew. Discussion Boards:
Dewmocracy.40
MTV:
Blogging:113
Splash Page. Movies Blog.
Social networks:
Flux
Widgets: VMA 2008 and New Year's Eve 2008 widgets.106
NASA. Microblogging:
Twitter account.49
National Geographic:112
Blogs:
The Green Guide
Forums: NGC Forums
Mashups: Wildlife Filmaker
Microblogging: Twitter account
Online Video: Everyday Explorers, YouTube channel
Podcasts: Three podcasts
Social networks: Imbee, MySpace,
Virtual worlds: LA Hard Hats virtual construction site.2
Widgets:
NGM Widgets, Facebook widget
National Instruments. Social networks: Nerd network.3
National Marine Sanctuaries. Microblogging:
Twitter account.49
National Science Foundation. Microblogging:
Twitter account.49
National Women's Information Center. Microblogging:
Twitter account.49
NBA. Widgets:
2008 All-Star Ballot widget on Yahoo.
NetShops. Ratings and Reviews from PowerReviews increased sales 26%.3
Network Solutions.108
Blogging:
Solutions Are Power blog
Crowdsourcing:
Ideas Are Power
Microblogging: @netsolcares on Twitter
Online Video:
Solution Stars Video Conference
Social Networks: My Solution Spot
Nike.
Blogging:
Nike Basketball. Running.19 Women NFR.19
Mashups:
Nike 6.0 action sports community.2 Nike+ running route finder.
Social Networks: Jordan Brand
Breakfast Club drew 120,000 members.3
Widgets: Nike+
challenges and goals.
Nikon. Blogging:
Marketing blogger outreach campaign. Picturetown outreach campaign.
Nintendo. Online video: YouTube
girlfriend on Wii Fit video.
Nissan. Blogging:
Tiida Blog.113
Nokia:
Blogger outreach:
WOM World.
Blogging:
Conversations.113
Social networks:
MOSH.20 Somebody Else's Phone ad campaign: Anna, Jade, and Luca character pages on Facebook.
Novo Nordisk. Blogging:
Youth panel blog.113
OpenSkies:41
Blogging:
OpenSkies blog.
Online video:
Fly OpenSkies channel.
OpenTable. Social networks:
Reservations application on Facebook.56
Oracle:
Blogging:
Hundreds of blogs.42
Crowdsourcing:
Oracle Mix.42
Microblogging: 110+ employees on
Twitter and other services.
Social networks:
Oracle community.42
Orange. Social networks:
unsignedAct promotion.29
Oscar Mayer:
Blogging:
Hotdogger blog, inside the Wienermobile. For real.
Microblogging:
Wienermobile on Twitter.
Photosharing:
The Wienermobile In The Wild group pool
PacSun. Microblogging:
Twitter account.
Pampers:
Blogging:
Mommy blogger event.
Social networks:
Pampers village.47
Paramount Pictures. Social networks:
Stop Loss Facebook application.56
Park City Mountain Resort:107
Blogging:
Information blog.
Microblogging:
Twitter account.
Patagonia. Blogging:
The Cleanest Line.
Peace Corps. Microblogging:
Twitter account.49
Pep Boys. Crowdsourcing:
Suggestion box.73
Pepsi:
Blogger outreach: Can redesign
triple package delivery.
Content aggregation:
The Pepsi Cooler.
Organization: Hired
Bonin Bough to run social media
PetSmart. Microblogging:
Twitter account.
Pfizer. Widgets:
Frame-Your-Horse widget on Yahoo.
Pitney Bowes. Blogging:
Open Mike CEO blog.19
Pizza Hut.24 Social networks: Facebook
fan page.
PlusNet.
Microblogging:
Twitter account for customer support.
Social networks:
Community site.83
Pontiac.92
Blogging:
Pontiac Underground.
Social Network:
Pontiac Pulse.
PR Newswire:26
Blogging:
ProfNet Post
Microblogging: 20+ employee accounts and three
corporate accounts
Photosharing:
Flickr photostream
Social Networks: Three fan pages on Facebook, including PR Newswire for Journalists; News Releases Facebook application.
Tagging:
Michael Pranikoff on delicious
Widgets:
Eight Google gadgets,
Progress Software.31
Blogging: Four corporate blogs, including the
SOA Infrastructure Blog.
Microblogging: Three Twitter accounts, including
ProgressSW
Social networks: Facebook SOA Infrastructure group.
Progressive Insurance. Widgets:
Progressive Traffic widget on Yahoo.
PUMA:
Blogging:
Fake ad controversy.
Social networks: Facebook
Usain Bolt application.
Purina:
Blogging:
Scratchings-and-Sniffings and PurinaCare Pet Insurance blogs.55
Widgets:
Yesterday's News on Yahoo.
Queensboro Shirt. Blogging:
Behind the Seams.89
Quicken:44
Blogging:
Quizzle, What's The Diff? blogs.
Crowdsourcing:
Quicken Loans and Quizzle on Yahoo! Answers.
Microblogging:
Twitter account.
Online video:
YouTube account.
Photosharing:
Quizzleblog photos on Flickr.
Reebok. Social networks:
Run Easy community. Facebook fan page.
Renault. Blogging:
ING Renault F1 Team Blog.113
Revlon. Widgets:
Lash Fantasy.106
Royal Bank of Canada. Blogging:
The Next Great Innovator Challenge.113
Rubbermaid:
Blogging:
Adventures in Organization blog.3
Bookmarking:
Rubbermaid on StumbleUpon.43
Microblogging:
Twitter account.43
Online video:
YouTube account.43
Photosharing: Flickr
photostream.43
Social networks: Facebook
fan page.43
Salesforce.com. Crowdsourcing:
IdeaExchange has generated 8,300+ ideas.3
Santa Cruz Skateboards. Microblogging:
Twitter account.
Samsung:
Microblogging:
SamsungMobileUS and The Samsung Instinct on Twitter.20
Social networks:
Ant Fight Club application on Facebook.56
Widgets:
Omnia widget.106
SAP. Social networks:
Developer community. Business process expert community. Ecosystem collaboration.6
SAS. Blogging:
Twelve blogs including A Shot in the Arm and Closing the Intelligence Gap.90
Saturn. Social networks:
ImSaturn.15
Scene Magazine. Social networks:
Facebook page.103
Sci-Fi Network's Eureka. Microblogging:
_S_A_R_A_H_ on Twitter.105
Scotland National Health Service. Social Networks:
My Community Space.29
SeaWorld San Antonio.108
Blogging:
Coaster Connection blog
Microblogging: @
seaworldcomm on Twitter
Online Video:
saseaworld on YouTube
Photosharing:
seaworldSA on Flickr
SeamlessWeb:57
Blogging:
Insider's Network blog.
Microblogging:
Twitter account.
Photosharing: Flickr
group pool.
Social networks: Facebook
fan page.
Securities and Exchange Commission. Microblogging:
Twitter account.49
Segway. Social networks:
Segway Social community.110
SELF Magazine. Social networks: Facebook
fan page.
Seventeen Magazine. Social networks: Facebook
fan page.
Shop Direct Group (UK).23 Blogging:
Corporate blog. Love Label from Littlewoods Direct.
Siemens. Widgets:
NCAA basketball widget on Yahoo.
Silk Soy Milk. Social networks:
Green Caps for Green Energy Facebook application.56
Simon & Schuster. Widgets:
Stephen King's N.106
Simon School, U of Rochester. Blogging:
Communications, Admissions, and Women's Entrepreneurs Blogs.78
Skittles. Social networks:
Facebook fan page.61
Skype. Blogging:
Business blog.74
Slice Media:97
Blogging:
Corporate blog.
Online video:
YouTube channel.
Social Networks: Facebook
fan page.
Smithsonian Channel. Blogging:
Content blog.
Sonic Drive-In. Widgets:
Gift List Manager widget on Yahoo.
Sony Electronics. Blogging:
Sony Electronics blog. Fake PSP blog in 2006.
Southwest Airlines.
Blogging:
Nuts About Southwest.
Microblogging:
SouthwestAir on Twitter.
Online video:
YouTube channel.
Photo sharing:
Flickr group.
Widgets:
Ding!
Splenda. Virtual Worlds: Second Life island.
Spreadshirt. Blogging:
Corporate blog.68
Spring Awakening musical:40
Blogging:
Totally TRUCKED! blog.
Online video:
YouTube channel.
Sprint. Widgets:
Daily serenade widget.106
Starbucks.
Crowdsourcing:
My Starbucks Idea, over 50,000 ideas submitted.
Microblogging:
Twitter account.12
Starwood Hotels. Blogging:
The Lobby.
Stormhoek:
Blogging:
Corporate blog.
Online video:
YouTube channel.
Social networks:
Facebook group.
StubHub. Social networks:
Concert Scene Facebook application.56
Subaru. Social networks:
Subaru Owners Connection community which increased purchase intent 68% and converted seven sales.
Sun Microsystems.
Blogging:
4,600+ Sun-related blogs.
Online video:
YouTube account.47
Swisscom. Blogging:
Umweltmanagement Swisscom.113
Sybase. Blogging: Thirteen
employee blogs.95
Sydney Writers' Centre:60
Blogging:
Corporate blog.
Podcasting:
interviews with authors.
Social networks:
Facebook fan page. MySpace page.
T-Mobile.
Blogging: Deutsche Telekom/T-Mobile demands that the Engadget Mobile blog
discontinue using the color magenta.
Social networks:
Transmission with T-Mobile music show on Bebo.29
Wiki:
Sidekick wiki.95
Taco Bell.24 Social networks: Facebook
fan page and I Love Taco Bell application.
Target:
Blogging:
Times Square billboard situation.
Social Networks:
Facebook fan page. Dorm Survival Guide application with 7,000+ members on $500,000 budget. Facebook WOM campaign.1
Widgets:
Four widgets on Yahoo.
Teen Vogue. Social networks: Facebook
fan page.
Telstra:35
Blogging:
14 blogs under the now we are talking banner
Podcasting:
now we are talking podcast
Texas Instruments. Blogging:
DSP blog.19
The Economist. Social networks: Facebook
fan page.
The Home Depot:10
Microblogging:
Twitter account.
Online video:
YouTube channel.
Ratings and reviews: Bazaarvoice's
Ask & Answer
Tagging: Social bookmarking in several content areas
The New York Times:
Blogs:
60+ content blogs.
Microblogging:
Twitter account.
Social Networks:
TimesPeople - article sharing in Firefox.2 News quiz Facebook application and fan page.
The New Yorker. Social networks: Facebook
fan page.
The Nielsen Company. Social networks:
Hey! Nielsen media commentary community.
The Wall Street Journal:
Blogs:
40+ content blogs.
Microblogging:
Twitter account.
The Weather Channel. Widgets:
The Weather Channel Mac widget on Apple.
Timberland. Social networks:
Earthkeepers application on Facebook.56
TJ Maxx:
Microblogging:
Twitter account.
Social networks:
What's In community.
Toyota Motor Company:
Blogging:
Open Road Blog.58
Brand monitoring: Client of
Nielsen Online.
Microblogging:
Open Road on Twitter.
Virtual worlds:
Toyota Metapolis.2
Widgets:
Fantasy Football widget on Yahoo. FJ Cruiser mini bulletin widget.106 Corolla "the help" widget.106
Transportation Security Adminstration:
Blogging:
Evolution of Security blog.
Microblogging:
Twitter account.49
Travel Channel. Social networks:
Kidnap! application on Facebook.56
Turkey Hill. Blogging:
Ice Cream Journal.4
Tyson Foods:16
Blogging:
Tyson Hunger Relief.
Microblogging:
Twitter account.
United Kingdom government:29
Microblogging:
Twitter account
Online video:
Number10 channel on YouTube
Photosharing:
Flickr photostream
United States Army. Microblogging: Twitter account.49
United States Department of Homeland Security:
Blogging:
Leadership Journal blog.
Microblogging:
Twitter account.49
United States Department of State.
Blogging:
Dipnote blog.95
Microblogging:
Twitter account.49
United States Equal Employment Opportunity Commission. Microblogging:
Twitter account.49
United States government:
Microblogging: Spanish portal
Twitter account.49
Social networks:
A-Space intelligence community with CIA, FBI, and NSA.
United States House of Representatives. Microblogging:
Twitter account.49
United States Joint Forces Command. Microblogging:
Twitter account.49
United States Navy. Social networks:
Navy For Moms.52
United States Office of Personnel Management. Microblogging:
Twitter account.49
United States Senate. Microblogging:
Twitter account.49
Vanity Fair:
Blogging: Five
corporate blogs.
Social networks: Facebook
fan page.
Verizon:
Blogging:
Policy Blog.19
Brand monitoring: Using JD Power/Umbria to listen.3
VH1. Widgets:
Viva Hollywood widget.106
Victoria's Secret. Social networks:
PINK fan page on Facebook.
Virgin America. Microblogging: Twitter accounts for
information and sales.5
Visa. Social networks:
Visa Business Network application on Facebook.2
Volvo. Blogging:
Volvo Buses Environment blog.113
W Magazine. Social networks: Facebook
fan page.
Wal-Mart:
Blogging:
Check Out, a blog written by buyers. Fake blog: Walmarting Across America. Detractor blogs: Wal-Mart Watch and Working Families For Walmart?
Social networks: Facebook Roommate Style Match application. The Hub. Elevenmoms community.
Widgets:
Receipes.106
Wear-Dated Carpet:
Blogging:
The Carpetology Blog.3
Online video:
YouTube channel.32
Photosharing:
Flickr group pool.32
Social networks:
Friends of Wear-Dated and Wear-Dated carpet Facebook fan pages.32
Wells Fargo:28
Blogging:
Four corporate blogs.
Online video:
YouTube channel.
Social networks:
MySpace profile for Cassie, from Stagecoach Island. Facebook Stagecoach Island application and fan page.
Virtual worlds:
Stagecoach Island.
Wharton School of Business. Blogging:
MBA Admissions blog.
Whirlpool. Podcasting: Developed and sponsors
The American Family.
Whole Foods:
Blogging:
Whole Story blog.
Microblogging:
Twitter account.5
Wiggly Wigglers:32
Blogging:
Corporate blog.
Podcasting:
Wiggly Podcast.
Social networks:
Facebook group.
WWE:
Social networks:
Facebook application.2
Widgets:
Fan Nation News widget on Yahoo. Smackdown vs. Raw widget.106
Xerox. Blogging:
11 corporate blogs.2
Yahoo! Blogging:
Search blog.19 Yodel Anecdotal.113
Yoplait. Blogging:
Bravo la petite fleur!19
Yum! Brands:
Blogging: CEO David Novak has an internal blog.24
Brand monitoring: Nielsen Online and Radian6.24
Outreach:
World Hunger Relief Week.24
Zappos:
Blogging:
13 corporate blogs.
Crowdsourcing:
Suggestion box.73
Microblogging: Multiple Twitter accounts, including CEO
Tony Hsieh.

No comments:

Post a Comment