Do you struggle to find content?
First I would suggest setting up a blog for your business. A blog (try http://www.blogger.com/home) will help you drive content from your website to and from all your other social media sites. Blogging you will help drive traffic and it will help raise awareness of your business products or services.
My suggestion is to blog at least once a fortnight; but a lot of people choose to blog weekly or daily.
So now that you have set up a blog; you will need to find content which is aimed at raising knowledge and awareness of your business/brand's products and services.
So this is where Pinterest comes in handy. Search Pinterest for content ideas (by using keywords) If you don't know what keywords are applicable for your business; think of your products and services and then use keywords which will help individuals find your products and services.
Here is some information about keywords if you have never used keywords before - http://searchenginewatch.com/article/2277087/How-to-Make-Your-Keywords-Fit-Your-Marketing-Messaging
Now most businesses should be creating their own unique content to drive their business. In other words; you want people to find YOUR business so here is a way to start creating your OWN content - http://contentmarketinginstitute.com/developing-a-strategy/
Social Media has become very visual so you can design your own content to share on your social media sites.
Some great content tools or ideas are:
- tips
- infographics
- images with quotes
- information about your products or services
- facts
- tools
- slideshares
- images of your products or services
and 88 other ideas for content - http://searchenginewatch.com/article/2195076/88-Content-Creation-Ideas-for-Better-Business-Blog-Posts-Images-or-Videos
But the best social media practice is to SHARE tools, resources, tips, infographics from other trusted resources and that is why you need to make use of Pinterest for business purposes.
Set up your own board (so a board about your OWN business/brand) and then set up other boards and start pinning and sharing.
Pinterest is a great site to find content an to help you find ideas for your OWN content.
Here are some ideas of how to use Pinterest for small business - http://www.forbes.com/sites/thesba/2013/06/07/how-to-use-pinterest-for-small-business/
Make use of the search tool in Pinterest and look at the popular pins to see what content people like and why.
Start using Pinterest for YOUR business and make sure that you pin your OWN content and SHARE content as well. The content ideas you use (or find or create) on Pinterest can be used on your Blog, Twitter, Facebook, Google + as well - just make sure that ALL the content you use (and share) links back to the original source.
Here is a Pinterest tutorial - http://www.theyummylife.com/Pinterest_tips and now start searching, sharing and Pinning!
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| source: http://www.theyummylife.com/Pinterest_tips |
